Meijer.com Adds Fresh-Cut Christmas Trees to Its Online Mix of Holiday Items

Retailer continues to expand its online holiday offerings, increase sales of premium items

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Dec 06, 2011, 07:00 ET

GRAND RAPIDS, Mich., Dec. 6, 2011 /PRNewswire/ -- Meijer is taking customer convenience to a whole new level this holiday season by expanding its online holiday offerings -- everything for entertaining to gift-giving to decorating -- to include fresh-cut Fraser fir Christmas trees.

The premium and highly popular holiday home centerpieces started shipping on Thanksgiving Day, and sales have exceeded expectations within the first few days, announced Liwanag Ojala, vice president of e-commerce for the Grand Rapids, Mich.-based retailer.

"More and more people today are converging online for their shopping needs. Offering these beautifully full and fragrant fresh-cut holiday trees online is another example of how we're getting ahead of that curve," Ojala said. "Meijer.com is really a convenient, one-stop shop for your gift-giving, entertaining and decorating needs."

Meijer is selling five varieties of fresh-cut Fraser firs, ranging in size from 4.5 feet tall to 9 feet tall, online at www.meijer.com. The average retail price ranges from $89.95 to $199.99, but through Dec. 16, they will be on sale for $74.99 to $179.99. Shipping costs as low as $25, with the order arriving at their home between five to 11 business days.

Customers can find the fresh trees on www.meijer.com by typing in "fresh-cut Christmas trees." Or, customers can click on the Holiday Shop from the Meijer home page, and clicking on "Trees by Style" and then "Real Fresh Cut."

For more information and the ability to shop for more, please visit www.meijer.com or follow Meijer on Twitter @twitter.com/Meijer.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 197 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.

SOURCE Meijer