Meijer Shares the Joy by Donating up to $400,000 to Local Children's Gift-Giving Programs Across the Midwest

Retailer aims to make holiday season bright for hundreds of kids

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Nov 03, 2017, 16:20 ET

GRAND RAPIDS, Mich., Nov. 3, 2017 /PRNewswire/ -- For the fourth consecutive year, Meijer is donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

Any toy purchased at Meijer starting Oct. 29 throughout November will help the Grand Rapids, Mich.-based retailer share the joy this holiday season.

"Meijer wants to help make the holidays happier for hundreds of children, because every child deserves to experience the joy of unwrapping a toy," said Dan Myers, Divisional Merchandise Manager of Toys for Meijer. "We know how much value our customers place on sharing their good fortune, and we believe the Buy a Toy, Share the Joy program will create lasting memories for children in need."

Purchases made on hundreds of toys – including favorite national brands like Fisher-Price, Barbie, Lego and Nerf, and this season's top toys – will count toward increasing the donation, up to $400,000, to children's gift-giving programs within the retailer's six-state footprint of Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. Meijer will select the programs to ensure that the donations remain in the communities Meijer serves.

Plus, in an effort to contribute even more, purchases of Barbie dolls, Hot Wheels, Thomas the Train, Play-Doh products, Pop! Vinyls and Melissa & Doug will be matched with specific donations from Funko, Hasbro, Mattel and Melissa & Doug. For more details, please visit www.meijer.com/joy.

"Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live, which is why we donate more than 6 percent of our net profit to charities each year," said Cathy Cooper, Senior Director of Community Partnerships and Giving for Meijer. "Our ultimate goal this holiday season is to help our customers save money while still enjoying the tradition of gift giving whether those gifts are for loved ones or for children in their community who might otherwise go without."

For more information about the Buy a Toy, Share the Joy program, please visit www.meijer.com/joy.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, pet departments, garden centers, toys and electronics. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.