Meijer Matches Simply Give Donations 2-to-1 During Holiday Double Match Days

Retailer's double match turns a $10 donation into $30 program from Nov. 13-14

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Nov 11, 2015, 02:00 ET

GRAND RAPIDS, Mich., Nov. 11, 2015 /PRNewswire/ -- The Meijer Simply Give campaign this holiday season comes on the heels of the retailer's most successful campaign ever, and will once again double match every customer's $10 donation made Nov. 13-14 in an effort to restock the shelves of its food pantry partners.

The holiday campaign runs through Jan. 2, but the Grand Rapids, Mich.-based retailer plans to distribute a first installment donation to each of its participating food pantries before the holidays begin so the families they serve have the food they need.

"We are very appreciative of the generosity our customers and team members have shown this year, and we are looking forward to partnering with them again during the holiday Simply Give campaign to help feed our hungry neighbors," Co-Chairman Hank Meijer said. "Hunger is a problem that continues to increase in all of our communities, and no one deserves to go without."

Meijer began its Simply Give program in November 2008 as a way to help local food pantries throughout the Midwest achieve their missions of feeding hungry families. Since then, the program has generated more than $18 million for those partners to restock their shelves and feed hungry families. In fact, the fall campaign that ended in September was the most successful campaign in the program's history, bringing in more than $3 million.

More importantly, those donations stay local, said Cathy Cooper, senior director of community partnerships and giving.

"We know how important it is to our customers that their generous donations remain in their local communities," Cooper said. "That's why each of our stores partner with a local food pantry during the Simply Give campaigns."

During each Simply Give campaign, customers are encouraged to purchase $10 Meijer Food Pantry Donation Cards that are then converted into Meijer food-only gift cards and given to the food pantry selected by the store. The holiday campaign will run through Jan. 2.

Simply Give Double Match Days held Nov. 13-14 will stretch those donations even further: For every $10 donation card purchase, Meijer will give $20 to the program, resulting in a total $30 donation.

Customers can find the donation cards on fixtures near the checkout; they will also be near the Meijer Taste of Meijer in-store sampling stations Nov. 14.

To view a video that further explains the Simply Give program, and other Meijer hunger relief efforts, please visit http://newsroom.meijer.com/meijer-simply-give.

About Meijer Philanthropy: Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit www.meijercommunity.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.