Meijer Launches Double Match Days for its Fall Simply Give Campaign

Retailer matches fall campaign donations 2-to-1 Sept. 3-5 to help food pantries stock up after busy summer months

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Aug 26, 2015, 10:00 ET

GRAND RAPIDS, Mich., Aug. 26, 2015 /PRNewswire/ -- Meijer will double match every customer's $10 Simply Give donation made Sept. 3-5 in support of Hunger Action Month and in an effort to restock its food pantry partners' shelves that were depleted over the summer months.

"Over the summer, our food pantry partners see an uptick in clients because federal school lunch programs are not available to children. As a result, our fall campaign is an important time to focus on restocking those shelves," Co-Chairman Hank Meijer said. "The Simply Give program has helped fill a void in the communities we serve thanks to the continued support and generosity of our customers, team members and pantry partners."

The Grand Rapids, Mich.-based retailer will stretch every customer's $10 Simply Give donation further Sept. 3-5 during its Double Match Days. That means for every $10 donation card purchase, Meijer will contribute $20, resulting in a total $30 donation.

Meijer began its Simply Give program in November 2008 as a way to help restock the shelves of local food pantries throughout the Midwest. Since then, the program has generated more than $16 million for those food pantry partners to distribute to hungry families. And, more importantly, those meals stay local, said Janet Emerson, executive vice president of retail operations for Meijer.

"We know how important it is to our customers that their generous donations remain in their local communities," Emerson said. "That's why each of our stores partner with a local food pantry during the Simply Give campaign."

During each Simply Give campaign, customers are encouraged to purchase $10 Simply Give donation cards that are then converted into Meijer food-only gift cards and given to the food pantry selected by the store. The Simply Give program runs three times a year; the fall campaign will run through Sept. 12.

Customers will have an opportunity for Meijer to double match their donations Sept. 3-5.

Customers can find Simply Give donation cards on fixtures near the checkout, and grocery and pharmacy departments.

To view a video that highlights the retailer's hunger relief efforts, please visit http://newsroom.meijer.com/meijer-simply-give-video.

About Meijer Philanthropy: Meijer is a family-owned retailer based in Grand Rapids, Mich. with a fundamental philosophy aimed at strengthening the communities it serves. Meijer proudly donates more than 6 percent of its net profit each year to charities throughout the Midwest. With hunger as a corporate philanthropic focus, Meijer partners with hundreds of food banks and pantries through its Simply Give and food rescue programs. Meijer also supports education, disaster relief, and health and wellness initiatives. For additional information on Meijer philanthropy, please visit http://meijercommunity.com/. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact: Christina Fecher, 616-735-7968
[email protected]

SOURCE Meijer