Meijer Grants More Wishes by Donating up to $400,000 to Local Children's Charities Across the Midwest

Retailer aims to make holiday season bright for hundreds of kids

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Nov 09, 2015, 09:30 ET

GRAND RAPIDS, Mich., Nov. 9, 2015 /PRNewswire/ -- Any toy purchased at Meijer through Nov. 30 will help the Grand Rapids, Mich.-based retailer grant a child's wish this holiday season.

Meijer is once again donating a portion of customer purchases made in the toy department, up to $400,000, to children's gift-giving programs throughout the Midwest.

"Meijer wants to help make the holidays happier for hundreds of children, because every child deserves to experience the joy of unwrapping a toy," said Dan Myers, divisional merchandise manager of toys for Meijer. "We know how much value our customers place on sharing their good fortune, and we believe the More Wishes Granted program will create lasting memories for children in need."

Purchases made on hundreds of toys – including favorite national brands like Fisher-Price, Barbie, Lego and Nerf – will count toward increasing the donation, up to $400,000, to children's gift-giving programs within the retailer's six-state footprint of Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. Meijer will select the programs to ensure that the donations remain in the retailer's Midwest footprint.

"Meijer was built on a fundamental philosophy of supporting the communities where our customers and team members work and live, which is why we donate more than 6 percent of our net profit to charities each year," Myers said. "Our ultimate goal this holiday season is to help our customers save money while still enjoying the tradition of gift giving whether those gifts are for loved ones or for children in their community who might otherwise go without."

For more information about the More Wishes Granted program, please visit: http://www.meijer.com/content/content.jsp?pageName=more-wishes.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

Contact: Joe Hirschmugl, 616-791-3943
[email protected]

SOURCE Meijer