Meijer Donates up to $10,000 to the National Diaper Bank Network through the Huggies 'Every Little Bottom' Program

Retailer donation will benefit three diaper banks in the Midwest

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Dec 05, 2013, 08:00 ET

GRAND RAPIDS, Mich., Dec. 5, 2013 /PRNewswire/ -- Meijer will donate up to $10,000 and Huggies will donate 150,000 diapers – enough to diaper up to 25,000 babies for a day – to the National Diaper Bank Network this holiday season through the Huggies Every Little Bottom program to help ensure babies throughout the Midwest have an adequate supply of diapers.

"We understand that buying diapers can be a burden for some of our customers, especially during the holiday season," said Lynn Hempe, group vice president of softlines for the Grand Rapids, Mich.-based retailer. "We're supporting the Huggies Every Little Bottom program this season to help ease that stress so babies have the diapers they need."

According to a recent study in the journal Pediatrics, one in three moms nationwide struggle with diapering their child. Women who are in need of diapers for their children reported more difficulty with stress management and depression – all which can negatively affect a child's health and development.

Meijer will donate $1 for every package of Huggies diapers sold, up to $10,000, to the National Diaper Bank Network. Huggies will donate up to 150,000 diapers to three diaper banks in the retailer's five-state footprint:

Detroit Area Diaper Bank
The Diaper Alliance in Midland, Mich.
Bundle of Joy Diaper Bank in Chicago, Ill.

The program will encompass all pack sizes of Huggies diapers, and will run through Jan. 4.

"We are honored to partner with Meijer to support families in need," said Aric Melzl, brand director for Huggies. "Diapers are a basic need for all babies and many parents are often forced to cut back on basic necessities such as food or utilities in order to provide diapers for their children. As the holidays are often a time when you think about others, this is an easy way to get involved and help give back."

"Meijer is renowned for its loyalty to the families and communities it serves," said Joanne Goldblum, National Diaper Bank Network executive director and founder. "The partnership with Huggies further elevates awareness of diaper need as a serious, yet often hidden, consequence of poverty. The dollars generated will help keep more babies clean, dry and healthy. "

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 204 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

About Kimberly-Clark: Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 141-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook and Twitter.

About the National Diaper Bank Network: The National Diaper Bank Network (NDBN) is a nationwide nonprofit dedicated to ensuring that every child in the U.S. has enough diapers to be clean, dry & healthy. Founded in 2011, the network raises awareness of diaper need, and supports the development and expansion of diaper banks in communities throughout the country. More information on NDBN and diaper need is available at www.nationaldiaperbanknetwork.org, and on Facebook and Twitter.