Meijer Curbside Program Expands with Eight Additional Stores in Michigan and Ohio

Pilot program's success has grown with more than 75 percent of weekly orders coming from repeat customers

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Oct 29, 2015, 07:30 ET

GRAND RAPIDS, Mich., Oct. 29, 2015 /PRNewswire/ -- Six months after launching its Meijer Curbside program at the Knapp's Corner store, the Grand Rapids, Mich.-based retailer announced today that it is expanding the convenient shopping service to eight additional stores in Michigan and Ohio.

Starting this week, customers of the Cascade (Grand Rapids) and Ann Arbor Meijer stores are able to shop online and enjoy the convenience of picking up their groceries curbside without leaving their vehicles. Meijer Curbside will also be offered at Meijer stores in Jenison and Canton, Mich., later this year, and in Dayton at the Kettering, Miami Township, Englewood and Beavercreek locations by early next year.

"Our customers are always looking for ways to maximize their time and we're delighted to expand Meijer Curbside in Michigan and Ohio," said Michael Ross, vice president of digital shopping and customer marketing. "We believe the combination of listening to our customers' needs and providing a convenient digital shopping solution provides customers with time to do other things."

Meijer Curbside began in April at the Knapp's Corner store in Grand Rapids as a pilot program that grew each week with more than 75 percent of weekly orders now coming from repeat customers. The program enlists 15 specially-trained team members to hand select every item in a customer's order and shop according to special instructions and personal preferences.

Customers shop for roughly 60,000 of the most commonly shopped grocery and general merchandise items and place orders online at Meijer.com/Curbside. Then customers select a preferred pick-up time between 7 a.m. and 9 p.m. daily. For orders of one to 12 items, customers can pick them up in as little as one hour. For orders of 13 or more items, customers can schedule pickup in about three hours. Orders can be placed up to three days in advance.

The program will be duplicated at the new stores where Meijer Curbside will be offered, including waiving the service fee for 30 days. Following the initial phase, the service will cost $4.95 per order.

As a full-time medical professional and mom of two young boys, Grand Rapids resident Melissa Gorman said the last thing she wants to do at the end of a long week is take her kids grocery shopping. But that's how she used to spend her Saturdays until she tried out Meijer Curbside.

"Meijer Curbside has been life changing," Gorman said. "Being able to shop for my groceries from the comfort of my home and pick them up on my way home from work without leaving my car has allowed me to spend more quality time with my family at the park, or at the children's museum, or even just enjoying a movie and popcorn at home. It has made the past 3 months of my life so much easier."

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 222 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronic offerings. For additional information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.