Meijer Changes Cyber Monday to Digital Monday

Special "mPerks Monday" Promotion Will Save Customers 20 Percent off Electronics, General Merchandise and Apparel

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Nov 26, 2014, 06:00 ET

GRAND RAPIDS, Mich., Nov. 26, 2014 /PRNewswire/ -- Midwestern retailer Meijer is shifting the focus this Cyber Monday to digital, announcing an unprecedented 20 percent off coupon through its mPerks program and allowing its customers to go digital for the greatest savings.

"More than 30 percent of our current sales are digitally-enabled, so many of our customers have sent a message that they are shifting from cyberspace to the digital space," said Peter Whitsett, executive vice president of merchandising for the Grand Rapids, Mich.-based company. "Our mPerks program has more than 3 million subscribers, and those customers have a great opportunity to save a lot of money inside our stores on what has traditionally been an online shopping day."

The mPerks Monday promotion includes a 20 percent off coupon through mPerks that can be used on one electronics, apparel or general merchandise item. Meijer credit card customers, who have a 15 percent off reward coupon, can use it in addition to the mPerks Monday promotion for even more savings. This is the largest percentage off coupon ever offered through mPerks and the first time an mPerks promotion has been offered on a Monday. The coupon will be available for mPerks subscribers to clip Nov. 30 through Dec. 1 and will only be available for use on Dec. 1.

Meijer mPerks subscribers will be able to add the mPerks Monday promotion to the list of savings opportunities mPerks will provide to them this holiday season. Beginning this week, mPerks will offer dozens of different promotions through the holiday season, saving mPerks subscribers up to 15 percent more than shoppers who have not signed up for the free program. In fact, since the beginning of 2014, mPerks members have saved more than $130 million through mPerks coupons and personalized rewards.

Signing up for mPerks is fast, easy and free, and customers can get even easier access to mPerks through the Meijer mobile app, which is free to download in the Apple App Store and the Google Play Store. More customers are downloading the app each day and using the free wi-fi at Meijer stores to take advantage of the hundreds of available mPerks offers while they shop.

Meijer is focusing on more robust savings through mPerks in the absence of Meijer.com. Unlike 2013, Meijer does not have product offerings available through Meijer.com this holiday season. The site has been going through a transition period the last several months as the company prepares to relaunch its website to better complement the offerings inside its stores. The new Meijer.com will feature thousands of products that are available in stores, as well as a variety of tools to help make it easier for customers to take advantage of everything the stores have to offer while saving money.

"Our customers who used Meijer.com for online purchases have been very patient," Whitsett said. "We're excited about the changes coming online and we'll be able to share more about our new Meijer.com offering in the coming weeks."

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 213 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer and @twitter.com/meijerPR or become a fan at www.facebook.com/meijer.