Meijer Adds Blue Buffalo Life Protection Formula

Retailer expands pet food assortment; adds brand previously available at specialty retailers only

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Aug 07, 2017, 16:57 ET

GRAND RAPIDS, Mich., Aug. 7, 2017 /PRNewswire/ -- Meijer announced today that it is expanding its assortment of natural pet food with the addition of Blue Buffalo Life Protection Formula^® line of products. Beginning today, Blue Buffalo Life Protection Formula will be available in all Meijer stores across its six-state footprint. The product will soon be available to add to a home delivery order later this month.

"We are excited to offer Blue Buffalo Life Protection Formula to our customers," said Jenn Martin, Director of Pets Merchandising for Meijer. "We continue to expand our selection of high-quality pet products as our pet parent customers seek healthier and more natural products for their pets."

Meijer continues to enhance its entire pet product assortment – from food to care essentials to toys. Earlier this year, Meijer unveiled a new enhanced pet department format in all six of its new stores that opened in May. The enhanced department will be unveiled in all new and remodeled Meijer stores moving forward.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 230 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the "one-stop shopping" concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.