Meemic Insurance Company's New Brand Celebrates Heritage, Reflects Plans for Future Growth

DETROIT, May 8, 2012 /PRNewswire/ -- Meemic Insurance, a Michigan-based provider offering personal auto, homeowners, boat, and umbrella coverages to teachers and other educational employees, celebrates the beginning of a new chapter in the Company's history today with the introduction of its newly contemporized brand. The new brand incorporates elements of the historical Meemic logo, but the fresh new look represents the Company's ongoing commitment to continuing to evolve and grow to meet the needs of its members.

Meemic Insurance Company has been offering the Michigan educational community protection, products and services at preferred rates for more than 62 years. During that time the company has earned a reputation of excellence. Meemic is rated "A" (Excellent) by A.M. Best for financial strength and claims-paying ability. Founded by educators as an insurance company to serve fellow educators, Meemic strives to partner with members of the educational community including public, charter and parochial K-12 school systems as well as higher education institutions to provide products, programs and assistance to recognize and foster educational excellence.

During the development phase of the branding initiative, Meemic Insurance Company worked to create an identity that demonstrated the Company's goal of providing superior insurance coverage and service to effectively protect the well-being, property and possessions of those who work in Michigan's educational community. The new logo is a representation of Meemic Insurance Company's promise to its members to exceed expectations at every opportunity and deliver superior value, because the key measure of success for Meemic is the support and advocacy that the Company receives from its members.

"Our new brand is about much more than just updated artwork," said Pamela Harlin, Director of The Meemic Foundation. "It represents our growth as a company and the evolution that we have experienced as we continue to adapt to meet the changing needs of our members and the constituent public that we serve."

One example of the way the Company is meeting the needs of its members is The Meemic Foundation. The Meemic Foundation for the Future of Education, a non-profit organization created in 1992 by Meemic Insurance Company, offers financial assistance to schools and educators in the form of grants. As resources for education continue to dwindle, The Meemic Foundation offers the educational community an additional opportunity to receive financial support for outstanding enrichment programs that help advance the future of education in Michigan.

Public school teachers in the United States spent more than $1.33 billion out of pocket on school supplies and instructional materials according to a recent study conducted by Perry Research Professionals for the National School Supply and Equipment Association (NSSEA).  Individual teachers spent an average of $356 of their own money on supplies and resources, including an average of $170 on supplies and $186 on instructional materials. 

"Educators everywhere are feeling the pinch and in some cases using their own money to ensure the children in their classrooms have the resources they need to get the education they deserve," said Harlin.  "The Meemic Foundation is one solution that we want to ensure that more educators know about. During the past 20 years the MEEMIC Foundation has provided over $1,000,000 to Michigan teachers because we are committed to supporting the state's educational community and our members."      

To help celebrate the Company's introduction of its updated brand, and to help raise awareness of the Foundation among state educators, the Foundation has extended the deadline to submit for grants during the current funding cycle through the end of the June.  Educators can apply for a grant of up to $2,500 by visiting the Foundation website (www.meemicfoundation.com) and completing an application.

About Meemic Insurance Company
Meemic Insurance Company provides personal auto, homeowners, boat, and umbrella coverages to teachers and other educational employees in the state of Michigan. For more than 62 years, MEEMIC remains a Michigan-based company, proud partner of the educational community and committed to offering the finest possible protection, products and services at preferred rates. Trust MEEMIC for claims excellence, policy payment options to meet your needs and products tailored exclusively to the education community we serve. MEEMIC is rated "A" (Excellent) by A.M. Best* for financial strength and claims-paying ability. Our stability and reputation for integrity builds the confidence of our policyholders and remains the foundation for our continued mission to serve the educational community in Michigan.

SOURCE Meemic Insurance Company

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