Medisafe Partners with GoodRx to Help App Users Lower Medication Costs
Medisafe integrates localized coupons into its user experience for more than 80 percent off list prices.
BOSTON, Sept. 8, 2015 /PRNewswire/ -- Medisafe, the leading mHealth platform for medication management with two million users, announced today a new partnership with GoodRx, America's leading prescription price comparison platform. Through this partnership, Medisafe addresses the rising costs of medications (and health care) to consumers, a principal factor in non-adherence.
Recent studies show that half of all generic drugs increased in price from August 2013 to August 2014, helping push 2014 prescription spending 12.6 percent higher than 2013. Today 24 percent of Americans have difficulty paying for prescriptions and 40 percent of Americans took risks with their prescriptions due to cost (e.g., not filling a prescription, skipping a dose).
"Higher copays and coinsurance rates from public health exchanges and private insurers are putting a heavy financial burden on consumers. That's not healthy for them, and it's not healthy for our healthcare system overall," said Jon Michaeli, EVP Marketing and Business Development for Medisafe. "Numerous studies have linked higher medication costs to lower adherence. Working with GoodRx, we can reverse this trend with an economic impact of billions of dollars in savings annually."
One study found that patients with chronic conditions (e.g., diabetes) decreased their use of medication by up to 23 percent in reaction to the doubling of copayments. With leading pharmacy benefit managers (PBMs) adding to their formulary exclusion lists (i.e., those prescriptions ineligible for insurance coverage), patients are increasingly forced to decide between alternate medication not prescribed by their doctor and opting out of treatment altogether.
"GoodRx is excited to join forces with Medisafe to help more consumers save money on their prescriptions," said Doug Hirsch, co-founder and co-CEO of GoodRx. "By integrating our database of millions of prescription prices and discounts with the Medisafe app's advanced medication management platform, we are making it easier than ever for the 70 percent of Americans who regularly take a prescription drug to adhere to their medication schedules."
About Medisafe
Medisafe is the leading cloud-synced mHealth platform that helps patients stay on top of all their medications. More than just a pill organizer, Medisafe makes it easy to adhere to the most complicated medication schedules, enables care collaboration between a patient, their loved ones and physicians, and delivers content and services personalized to specific conditions and situations. Medisafe's 2 million users have recorded over 160 million successful medication doses on their iOS and Android smartphones and tablets, leading to 80,000 user reviews that average 4.5 out of 5 stars in the iTunes and Google Play app stores. For more information, visit www.medisafe.com.
About GoodRx
GoodRx is a free website and mobile app that finds the lowest prices on prescriptions at nearly every pharmacy in the U.S. (more than 60,000). Every week, millions of prices and discounts from pharmacies, drug manufacturers and other sources are added to the GoodRx database, providing the most up-to-date, accurate pricing information and coupons. Many consumers don't realize that prescription drug prices can vary greatly from pharmacy to pharmacy. GoodRx wants to change by helping consumers make more informed decisions about their purchases, saving them up to 80 percent on their medications. GoodRx is the ideal solution for anyone that needs prescriptions, especially the countless Americans who are underinsured and have high copays or limited prescription coverage. With over two million monthly users, GoodRx is the number one free medical app in the iTunes App Store. For more information and to download the free iOS or Android app, visit www.goodrx.com.
Medisafe Contact
Ariela Weinberger
[email protected]
610-716-2978
GoodRx Contact
Meredith Frazier
[email protected]
617-600-7560
SOURCE Medisafe
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