Medifast Makes Weight Loss Portable, Expands Medifast to go!™ Product Line With Two New Meal Replacements

OWINGS MILLS, Md., July 25, 2011 /PRNewswire/ -- Medifast, Inc. (NYSE: MED), a leading portion-controlled weight-loss program, today announced the launch of two new meal replacements to its Medifast to go!™ product line. Cheese Pizza Bites and BBQ Bites are crunchy, savory treats that are also complete, fully fortified Medifast meals. New products are available for purchase at http://www.choosemedifast.com/, through a Take Shape For Life Health Coach or at a Medifast Weight Control Center.

(Photo:  http://photos.prnewswire.com/prnh/20110725/PH40982-a )

(Photo:  http://photos.prnewswire.com/prnh/20110725/PH40982-b )

New Cheese Pizza and BBQ MediBites are naturally flavored and add to the convenience of Medifast's current on-the-go meal replacement options, including Medifast Crunch Bars and Medifast Ready-to-Drink Shakes. The Medifast to go!™ line is designed to make weight loss more portable and convenient without sacrificing quality or taste.  

"MediBites were developed in response to requests from our customers for more crunchy Medifast Meals in savory flavors," said Lisa M. Davis, Ph.D., PA-C, C.N.S., L.D.N., Vice President of Scientific and Clinical Affairs, Medifast, Inc. "Because they're portable and ready to eat right out of the bag, the foods in our Medifast to go!™ line make it easier for clients to stay on plan, even when they're busy. New products like these reflect our dedication to our clients, and our ability to give them what they need and want for successful long-term weight loss."

MediBites are completely interchangeable with other Medifast Meals in the Medifast 5 & 1 Plan. Medifast has been recommended by over 20,000 doctors since 1980. Customers can expect to lose up to two to five pounds per week on the Medifast 5 & 1 Plan, in which clients eat five Medifast Meals and one Lean & Green Meal, consisting of lean protein and non-starchy vegetables, each day.

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About Medifast:

Medifast (NYSE: MED) is the leading easy-to-use, clinically proven, portion-controlled weight-loss program. Medifast has been recommended by over 20,000 doctors and used by over one million customers since 1980. It is committed to enriching lives by providing innovative choices for lasting health. Medifast programs have been proven effective through studies by major university teaching hospitals. The company sells its products and programs via four unique distribution channels: 1) the web and national call centers, 2) the Take Shape For Life personal coaching division, 3) Medifast Weight Control Centers, and 4) a national network of physicians. Medifast was founded in 1980 and is located in Owings Mills, Maryland. For more information, log onto http://www.choosemedifast.com.

Please Note: This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. These forward-looking statements generally can be identified by use of phrases or terminology such as "intend" or other similar words or the negative of such terminology. Similarly, descriptions of Medifast's objectives, strategies, plans, goals or targets contained herein are also considered forward-looking statements. Medifast believes this release should be read in conjunction with all of its filings with the United States Securities and Exchange Commission and cautions its readers that these forward-looking statements are subject to certain events, risks, uncertainties, and other factors. Some of these factors include, among others, Medifast's inability to attract and retain independent Associates and Members, stability in the pricing of print, TV and Direct Mail marketing initiatives affecting the cost to acquire customers, increases in competition, litigation, regulatory changes, and its planned growth into new domestic and international markets and new channels of distribution. Although Medifast's believes that the expectations, statements, and assumptions reflected in these forward-looking statements are reasonable, it cautions readers to always consider all of the risk factors and any other cautionary statements carefully in evaluating each forward-looking statement in this release, as well as those set forth in its latest Annual Report on Form 10-K and Quarterly Report on Form 10-Q, and other filings filed with the United States Securities and Exchange Commission, including its current reports on Form 8-K. All of the forward-looking statements contained herein speak only as of the date of this release.

SOURCE Medifast, Inc.

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