Medical Marketers and Brand Managers to Benefit from Reprints Desk Launch of Content Licensing Service for Scientific Literature

SANTA MONICA, Calif., May 4 /PRNewswire/ -- Reprints Desk, Inc., the content workflow company, today announced the launch of ePrints NRx, a new scientific article collection service that simplifies the re-use of PDFs by medical marketers, brand managers, and sales professionals.  The service, recently deployed for multiple Reprints Desk customers, provides these professionals with a copyright-compliant "plug and play" type of licensing solution for using multiple articles from multiple content sources in online portals, physician detailing and edetailing, and digital marketing initiatives.

ePrints NRx was conceived of after recent collaboration between Reprints Desk, leading scientific, technical, and medical (STM) publishers, and two of the world's Top-10 pharmaceutical companies. The collaboration led to deployments of ePrints within a leading closed-loop marketing (CLM) solution and an online portal for healthcare consumers. The service is designed to solve common and persistent challenges that have stalled the long-predicted surge in article ePrint usage in the pharmaceutical, biotechnology and medical device industries:

• Multiple points of contact for licensing
• Multiple user agreements
• Multiple invoices
• Lack of a consistent end user experience
• Different licensing terms and conditions
• Different ePrint hosting technology
• Unfriendly DRM – plugins, Mac incompatibility, etc.
• Lack of reporting
• No 3rd party software or systems integration

"ePrints NRx is a breakthrough for every medical marketer or brand management professional that has wanted to incorporate a group of scientific article ePrints into their program or campaign only to run into multiple licensing, technical and budgeting challenges," said Reprints Desk President and Chief Executive Officer, Peter Derycz.  

ePrints NRx service components include publisher relationship management and collaboration, annual or transactional licensing, workflow and technical requirements determinations, electronic content delivery or hosting for on-demand PDF downloads, reporting, and integration with third-party sales and marketing software services.  Scholarly, peer-reviewed journal articles are important educational tools for pharmaceutical and other healthcare companies who communicate with medical professionals.

For more information, visit www.reprintsdesk.com.

About Reprints Desk®

Reprints Desk, Inc., is a business software and information services company that simplifies how research-intensive companies and other organizations procure, manage and share journal articles and other copyright-protected content. The company's content workflow and compliance solutions help customers effectively use peer-reviewed literature in research, regulatory submissions, and product promotions.  A channel supplier for more than 100 scientific, technical, and medical (STM) publishers, Reprints Desk earned the #1 ranking in the 2008 Document Delivery Vendor Scorecard by Outsell, Inc., and currently serves companies in life sciences, energy, aerospace, industrial products, food and beverages, consumer packaged goods, information technology, legal, academia, and government. Reprints Desk is a Derycz Scientific company. For more information about Reprints Desk, contact Ian Palmer at +1 (415) 533-8308.

SOURCE Reprints Desk, Inc.

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