Medical Care Technologies Inc. Names Sun Communications as Its Marketing Agency in China

BEIJING, July 6, 2011 /PRNewswire/ -- Medical Care Technologies Inc. (OTCBB: MDCE), a growing children's healthcare service provider, announced today that it has hired Sun Communications as its marketing, media and publicity agency in China.

Sun Communications will be responsible for Medical Care Technologies Inc. and its subsidiaries' marketing strategy, which includes identifying healthcare industry associations for media campaigns such as video news releases, social media, print and online placement for business focused publications. Sun Communications will coordinate with news affiliates including CCTV, among others, for both live appearances and taped interviews of the Company's health and wellness pediatric center's operations and progress.

Sun Communications is a brand development agency that specializes in growth strategy and market positioning for clients within the healthcare, pharmaceutical, health and lifestyle sectors. Sun Communications and its executives have worked with numerous Fortune 500 companies, such as Johnson & Johnson, Pfizer, in addition to organizations such as Peking University and various Chinese state, provincial and city departments.

Tan Ping of Sun Communications is well versed in the world of high profile endorsement campaigns, having worked with top tier global brands in the healthcare and pharmaceutical categories. Tan Ping commented, "We are thrilled at the opportunity to work with Medical Care Technologies Inc. and its subsidiary, Teddyberry™ and Company - to help create awareness about the importance of their brand and mission. With their phenomenal and extremely dedicated management team, I believe that our media work with them will be one of our more successful campaigns."

"We are very excited to have Sun Communications as our marketing agency in China. Working with them will have a major impact on the impending launch of our kid's healthcare center, Teddyberry™ and Company, in the fall and on our overall future business revenues," stated Ning Wu, Chief Executive Officer of Medical Care Technologies Inc.

About Medical Care Technologies Inc.

Medical Care Technologies Inc. is traded under the symbol MDCE on the OTCBB and is headquartered in Beijing, China.  MDCE, through joint ventures or Chinese subsidiaries, develops a network of children's health facilities in the larger urban areas throughout China. Services are geared towards the advancing economic middle-class and upper class Chinese families. Specializing in the care of children between the ages of 3 to 16, MDCE's role is to enhance the overall well-being of the family and community and to expand its pediatric services to include preventative health and wellness education. MDCE, through its children's health facilities, will also distribute a diverse range of industry-leading pharmaceutical and nutraceutical product lines. MDCE's main mission is simple – to become a healthcare service provider leader in children's health. Information on the Company can be found at www.sec.gov and the Company's website at www.medicaretechinc.com.

Safe Harbor Statement

All statements contained in this press release, other than statements of historical fact, are forward-looking statements, including those regarding: MDCE's products, services, capabilities, performance, opportunities, development and business outlook, guidance on our future financial results and other projections or measures of our future performance; the amount and timing of the benefits expected from strategic initiatives and acquisitions or from deployment of new or updated technologies, products, services or applications; and other potential sources of additional revenue. These statements are based on our current plans and expectations and involve risks and uncertainties that could cause actual future events or results to be different than those described in or implied by such forward-looking statements. These risks and uncertainties include those relating to: lack of operating history, transitioning from a development company to an operating company, difficulties in distinguishing MDCE's products and services, ability to deploy MDCE's services and products, market acceptance of our products and services; operational difficulties relating to combining acquired companies and businesses; our ability to form and maintain mutually beneficial relationships with customers and strategic partners; changes in economic, political or regulatory conditions or other trends affecting the healthcare, Internet, information technology and healthcare and pharmaceutical industries, and our ability to attract and retain qualified personnel. Other risks and uncertainties may include, but are not limited to: lack of or delay in market acceptance and fluctuations in customer demand, dependence on a limited number of significant customers, reliance on third party vendors and strategic partners, ability to meet future capital requirements on acceptable terms, continuing uncertainty in the global economy, and compliance with federal and state regulatory requirement.  Further information about these matters can be found in our Securities and Exchange Commission filings. We expressly disclaim any intent or obligation to update these forward-looking statements.

For Further Information:
Contact: Don Griffin
Tel: (480) 251-1449    Fax: (810) 222-5453
Email: [email protected]
Web: www.medicaretechinc.com

SOURCE Medical Care Technologies Inc.