Mediaplanet Partners With National Council on Patient Information & Education to Publish the Largest Medication Non-Adherence Awareness Campaign in US History

WASHINGTON, March 28, 2011 /PRNewswire/ -- On Monday, March 28, 2011 Mediaplanet will publish a Medication Non-Adherence awareness campaign distributed within the Washington Post to millions of readers with the help of NACDS, NCPIE, Paul and Mira Sorvino, researchers, and leading health care companies committed to medication adherence.

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Fixing America's Other Drug Problem

This publication will raise awareness on the issue of medication adherence and provide studies, evidence and interviews with key opinion leaders addressing how to deal with this national epidemic.

The report will reach over 1.5 million readers and will be distributed at the upcoming CBI Patient Adherence forum and the CVS Caremark annual client forum—both in April.

On an individual level, medication non-adherence can lead to longer and more serious illnesses, ER visits, hospitalizations, and even death. On a national level, medication non-adherence costs nearly $300 billion annually—a significant source of waste in our health care system.

For more information about this issue, and some simple steps to improve medication adherence in your own life, follow the link below to the free digital copy of the report.

Mediaplanet's Report

With the help of NCPIE, Merck, McKesson, Cardinal Health, National Association of Chain Drug Stores, Mind-Field Solutions, Daiichi Sankyo, ALR Technologies, Memo Text, Cegedim, BASi and CVS Caremark, Mediaplanet published the largest annually distributed campaign on Medication Non-Adherence in US history.

To view this report CLICK HERE or click the link: http://doc.mediaplanet.com/all_projects/6978.pdf

Mediaplanet is the global leader in themed media and creates focused reports on specific health care, business, technology and consumer topics released throughout the world largest and most prestigious newspapers.

For more information go to www.Mediaplanet.com or call Mediaplanet's New York Headquarters at 646-922-1400.

SOURCE Mediaplanet