Mediaplanet Celebrates the International Year of Chemistry and the Efforts of Key Industry Leaders in Business of Chemistry Publication

NEW YORK, March 30, 2011 /PRNewswire/ -- In celebration of the International Year of Chemistry, Mediaplanet publishes Business of Chemistry, an eight-page section distributed within The Washington Post newspaper today. The section will be distributed to over one million readers within today's issue of The Washington Post with the help of a number of industry leaders and experts. An electronic version of Business of Chemistry can also be viewed at Mediaplanet's web site or as an official activity on the International Year of Chemistry web site.

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Essential Elements

"Our understanding of the fundamental nature of our world is based on chemistry," Bryan Henry, University Professor Emeritus, Department of Chemistry, University of Guelph, Ontario, Canada states in the publication's foreword. Bryan Henry brought the idea of an international chemistry year to the International Union of Pure and Applied Chemistry (IUPAC) Executive in 2006. Today, chemists are essential elements in facing the increasing demands for food, water, energy conservation and sustainable thinking.

Mediaplanet's Report

The aim of Mediaplanet's Business of Chemistry is to educate the public about the industry and meet the objectives of the International Year of Chemistry, which are the following:

• Increase the public appreciation and understanding of chemistry in meeting world needs
• Encourage interest of young people in chemistry
• Generate enthusiasm for the creative future of chemistry
• Celebrate the role of women in chemistry (2011 is the 100th anniversary of the award of the Nobel Prize in Chemistry to Marie Curie)

With the help of the L'Oreal Foundation, The Dow Chemical Company, BASF, Syngenta, and the International Union of Pure and Applied Chemistry, Mediaplanet published this educational guide, and is proud to support the International Year of Chemistry, and to help educate The Washington Post readers on the efforts being made by this industry.

To view this full report CLICK HERE or http://doc.mediaplanet.com/all_projects/6837.pdf.

Mediaplanet creates focused reports on specific business, healthcare, technology or consumer topics.

For more information go to www.Mediaplanet.com or call 646-922-1400.

SOURCE Mediaplanet