MediaMath's Edwin Lee to Teach Marketers about Delivering Seamless Consumer Experiences at Incite Summit West
NEW YORK, May 14, 2014 /PRNewswire/ -- MediaMath's Vice President of Strategic Accounts, Edwin Lee, will join a panel at the upcoming Incite Summit West to inform session attendees about how programmatic media buying technology can spur the breaking down of silos within a marketing organization and what that means for consumer engagement efforts. The panel, entitled "Collaborate Better, Present a Seamless Experience for the Consumer," is scheduled for Wednesday, May 14 at 1 p.m. PT.
While marketers understand the advantages of harnessing and optimizing aggregated data intelligence, questions remain about the benefits of integrating it into a company's DNA as opposed to using it on a one-off campaign basis. Using real-world use cases, Lee will demonstrate how a unified programmatic mindset across all business units streamlines processes, allowing multiple teams and departments to deliver agile, responsive and comprehensive marketing strategy at scale to better connect with target audiences.
Moderated by Mary Gilbert, Chief Instigator for Kinanda Sustainable Brand Development, Lee will be joined on the panel by Rob Wait, vice president of marketing at Hewlett-Packard Co., Carrie Johnson Fanlo, vice president and group director of e-Business and channel at Forrester Research and Deb Escher, digital marketing, web strategy and e-Commerce lead at T-Mobile.
Incite Summit West will take place at the Sheraton, Fisherman's Wharf in San Francisco, California Tuesday, May 13 and Wednesday, May 14. It is a collaborative conference with a speaker roster representing decades of proven experience at the cutting edge of brand marketing.
About MediaMath
Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business. Powering the operations for thousands of marketers, including those representing 55 percent of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.
Media Contact
Matt Caldecutt
Blast PR on behalf of MediaMath
917-698-0810
[email protected]
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