Mediahub Signs Tapad as its Sole Cross-Device Marketing Technology Provider

NEW YORK, June 3, 2015 /PRNewswire/ -- Today, Mediahub, a full-service media agency based in Boston, Los Angeles and Winston-Salem announced that Tapad will serve as its cross-device advertising technology partner. Mediahub will leverage Tapad's proprietary technology, The Device Graph™, which was confirmed to be 91.2% accurate by Nielsen.

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"A cross-screen solution plays a vital role in our tech stack," said Laurel Boyd, VP, Group Digital Media Director at Mediahub. "It ensures that all of the effort we put into brand-building through high-impact creative reaches the right audience at the right time and in the right place. Tapad had the efficacy and scale we were looking for, making them the perfect partner."

Tapad's Device Graph identifies connections between related devices, resulting in a unified view of behaviors, interests, actions and ad experiences. Using Tapad's technology, Mediahub can deliver targeted, relevant campaigns to a single user across all of their internet-connected devices. Mediahub has already launched several successful campaigns with Tapad.

Following are examples of campaign results for VH1 and National Geographic Channel:

• VH1 launched a video-only, cross-device campaign to promote awareness of their new reality show, Walk of Shame Shuttle. On a 1:1 basis for the individual, the campaign served media across multiple devices to a targeted audience of women age 18-24 that are interested in nightlife. Mediahub and Tapad achieved a video completion rate of 81% to drive successful brand awareness to audiences likely interested in the show's content.
• National Geographic Channel launched a cross-device campaign to promote buzz and tune-in for the third season of their survival competition series Ultimate Survival Alaska. Utilizing sequential messaging through banner and video ads, the campaign served media to a custom-built audience based on demographics and TV viewing behavior. Campaign results showed a response rate lift of nearly 40% for users exposed to media on two or three devices.

"Agencies like Mediahub understand that reaching customers with the right message, regardless of what device they are on, is essential to getting the most value for their media buy," said Are Traasdahl, Founder and CEO of Tapad. "This is a powerhouse shop and we are proud to be their sole cross-screen solution."

About Mediahub
Mediahub is the media planning and buying arm within Mullen Lowe, a "hyperbundled" agency, integrating disciplines from brand strategy to creative, digital marketing, media planning and buying, mobile marketing, public relations and social influence, design, CRM and performance analytics. Mediahub is a media organization that works with forward-thinking brands to develop media programs that consumers seek out, share and talk about. Simply put, we believe that ideas, intelligence and integration are the three levers that unlock inspiring media platforms. Mediahub clients include JetBlue, National Geographic Channels, VH1, PBS, Match.com, American Greetings, Constant Contact, Patron, Bose and Scotts Miracle Gro. Mediahub is the MEDIA Magazine Full-Service Agency of the Year, a two-time OMMA/MediaPost Agency of the Year for Media Planning & Buying and a key factor in Mullen's recognition as a Fast Company Most Innovative Company and as a three-time Advertising Age A-List Agency. Mediahub and Mullen Lowe are wholly-owned subsidiaries of the Interpublic Group of Companies (NYSE:IPG)

About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest in-market opportunity for marketers to address the ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500 brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto. TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade." For more information on Tapad visit http://www.tapad.com

To learn more about the cross-device ecosystem, request a ticket to Tapad's Unify Tech '15 - held this June 18th in NYC.

Contact:
Tapad
Landin King
[email protected]
(931) 252-5472

Mediahub
David Swaebe
[email protected]

SOURCE Tapad

Related Links

http://www.tapad.com

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