MediaCom Sees Success At Cannes Media Lions Awards

CANNES, France, June 17, 2013 /PRNewswire/ -- Once again, MediaCom has been recognised for global excellence, picking up seven shortlist nominations in the Media Lions category at the Cannes International Festival of Creativity.

(Logo: http://photos.prnewswire.com/prnh/20130207/NY56400LOGO )

Often considered "the Oscars of advertising," the Cannes Lions Awards received a record-breaking 35,765 total entries from 92 countries this year. MediaCom secured four Media Lions shortlist nominations as lead agency.

Winners will be announced tomorrow at the Cannes Lions Festival's awards gala.

"The Beetle Shark Cage," a branded entertainment effort for Volkswagen, is shortlisted in two Media Lions sub-categories: Best Use of Branded Content & Sponsorship and Cars & Automotive Services. The popular campaign from MediaCom USA – which turned a Volkswagen Beetle into a fully-functional shark cage and dropped it in shark-infested waters – has already won a Creative Media Award and received a One Show Entertainment Award last week.

MediaCom UK's "Capita: British Army" recruiting campaign for the Territorial Army – produced in collaboration with JWT and featuring the first TV ads filmed live from a war zone – is nominated for Best Use of Special Events and Stunt/Live Advertising.

MediaCom Indonesia also picked up a Best Use of Ambient Media (Small Scale) nod for "Ramadan Acts of Kindness," a Coca-Cola campaign that enabled Indonesians to write messages of thanks on blank labels affixed to Coke bottles during Ramadan.

MediaCom is the credited partner agency on an additional three shortlisted campaigns:

• For IKEA: "Moving the Store" with SMFB in Norway (Best Use of Special Events and Stunt/Live Advertising)
• For Colcafe: "Misspelled Websites" with Rep/Grey in Colombia (Best Use of Digital Media)
• For Volkswagen: "Building the People's Car" with Proximity Beijing and Goodstein & Partners in China (Best Use of Branded Content & Sponsorship)

"This is a fantastic performance from our teams around the world," said MediaCom Worldwide Chairman and CEO, Stephen Allan. "As the Cannes Lions Awards become more and more competitive, this level of creativity and innovation helps inspire us to continue to deliver the very highest calibre of work for all our clients."

MediaCom has consistently been one of the most awarded media agencies at international competitions, both in terms number of shortlists and wins. The agency was named Network of the Year at the 2012 Global Festival of Media Awards and was the first to be recognised as Network of the Year for three consecutive years at the M&M Awards. At last year's Cannes Media Lions Awards, MediaCom walked away with one Gold, one Silver and four Bronze Lion Awards for work with clients that included Canon, Hasbro and P&G.

About MediaCom
MediaCom is one of the world's largest Media Communication Specialists, with billings exceeding US $25 billion (Source: RECMA) and 113 offices in 89 countries around the globe. Our "People first, better results" philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results.  The MediaCom family of companies includes such leaders in their fields as:  MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients' businesses;  MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom Beyond Advertising, content specialists, helping to reach consumers with communications they welcome and value; and MediaCom Business Science, focused on helping clients achieve maximum sales return.  MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and is a part of GroupM, WPP's media agency group which is the largest worldwide.  For more information, visit www.mediacom.com.

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About GroupM
GroupM is the world's leading global media investment management operation. It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Our primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.

About WPP
WPP is the world's largest communications services group with billings of $66 billion and revenues of approximately $15 billion.  Through its operating companies, the group provides a comprehensive range of advertising and marketing services including: advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing; and specialist communications. The company employs over 153,000 people (including associates) in 2,400 offices in 107 countries.  For more information, visit www.wpp.com.

SOURCE MediaCom

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