MediaCom Named Adweek 2018 Global Media Agency of the Year

LONDON and NEW YORK, Feb. 21, 2018 /PRNewswire/ -- Adweek, a leading US-based brand marketing and advertising industry news publication, has named MediaCom Global Media Agency of the Year in recognition of a 2017 performance that defied the odds and delivered the single best year in the agency's 30-year history.

In making its decision, Adweek cited the agency's innovative work on behalf of clients including Mars, Procter & Gamble and Indeed, along with its investments in strategy, data and analytics. This commitment is bolstered by the implementation of MediaCom's own global connected planning system, which will further revolutionize the campaigns the agency develops for its clients.

Adweek's announcement builds on the three Global Agency of the Year designations MediaCom has recently received from Campaign, the Festival of Media and M&M Global, marking the first time any single network has held all four titles simultaneously. The accolades are in recognition of a year in which the agency not only grew its business with existing clients like P&G, but also welcomed marketers including Groupe PSA, Walgreens Boots Alliance, Richemont, Uber, and MetLife to its global roster. Its astounding new business performance landed MediaCom at the top of R3 Worldwide's new business rankings for the year.

"Every one of our 7,000 employees contributed to our success in 2017, and we're not letting up any time soon," said Stephen Allan, Worldwide Chairman and CEO of MediaCom. "On behalf of everyone across the network, I want to offer my heartfelt thanks to Adweek for this important accolade, along with the clients with whom we are so fortunate to partner every day."

About MediaCom

MediaCom is "The Content + Connections Agency", working on behalf of its clients to leverage their brands' entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. MediaCom is one of the world's leading media communications specialists, with billings of US$33 billion (Source: RECMA June 2017), employing 7,000 people in 125 offices across 100 countries. Its global client roster includes: Dell, Coca-Cola (TCCC), Mars, NBC Universal, P&G, PSA, Sony, Shell and Richemont. The agency was recently named Global Agency of the Year at the 2017 M&M Awards, an accolade it has been awarded 7 times in the past 9 years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP's consolidated media investment management arm.

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SOURCE MediaCom

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