Media Matters Worldwide adds FireEye Inc. to client roster

Media Matters Worldwide is driving next-level campaign strategies for FireEye's media

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Dec 05, 2018, 08:03 ET

SAN FRANCISCO, Dec. 5, 2018 /PRNewswire/ -- Media Matters Worldwide, a media strategy, planning and buying agency has been chosen as FireEye Inc.'s agency of record. FireEye Inc. is one of the leading cybersecurity companies in the world and is based on the fundamental belief that front-line experiences combating cyber-attacks is required to build the most effective technologies to protect their customers from the impact and consequences of cyber-attacks.

"Media Matters Worldwide has enabled us to take a holistic approach to our media activity, developing campaigns using a multi-channel data-driven strategy that embraces our native technology stack. Their focus isn't just on what drives results today, but around delivering strategies that will impact overall business growth for the future," says Craig Chappell, Head of Digital, FireEye Inc.

"As a media agency with expertise across all Digital and Traditional channels, Media Matters Worldwide takes pride in acting as an extension of our clients' marketing teams," says Ricky Kovac, MMWW's Vice President, Technology & Growth. "In an extremely competitive cyber security market, we are using FireEye's position in the industry and willingness to cut through the noise from a creative content and media targeting and segmenting perspective, to drive incrementality and efficiencies."

From analytics and strategy to activation and performance metrics, Media Matters Worldwide provides clients with a full suite of integrated media planning and buying services, focusing on driving business growth. "So many B2B companies are addicted to Demand Generation and Brand Term Paid Search and have a difficult time expanding their marketing dollars to go beyond this one or two channel approach. While these channels are still important in terms of filling the pipeline, we at Media Matters Worldwide have our eye on long-term in addition to short-term business growth. We believe in putting together comprehensive plans with strategies that position our clients as thought leaders in their industries, in order to promote awareness and trust while growing our clients' net new customer base," said Taji Zaminasli, Co-Founder & Managing Partner of this 100% women-owned agency.

About Media Matters Worldwide
With client centers across the country, Media Matters Worldwide offers a full suite of integrated media planning and buying services for B2C and B2B clients globally, specializing in Programmatic, Television, Radio, Direct Mail, Paid Search, Social Media, Print, Out-of-Home, Display, and Video. Comprised of the best media and analytics experts in the industry, MMWW continuously invests in the latest media technologies to develop creative, efficient, transparent, and measurable solutions. Learn more about our tech-forward services and innovative team at www.MediaMattersWW.com

SOURCE Media Matters Worldwide