Media Executive David Nicholson Joins ViewLift as Vice President of Sales

Platform continues to expand with strategic executive appointments

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Aug 29, 2017, 08:12 ET

NEW YORK, Aug. 29, 2017 /PRNewswire/ -- ViewLift, a leading digital content distribution and monetization platform, has appointed David Nicholson as VP Sales to further develop its growing portfolio of video-centric customers and partners. He will join Lloyd Jacobs in the new ViewLift sales team, reporting to Rick Allen, CEO of ViewLift & SnagFilms.

David Nicholson joins ViewLift bringing over 25 years of sports, media, technology, and entertainment experience. David comes to ViewLift after a successful stint at IBM where he was an integral part of the revenue team through the Clearleap (OTT platform) acquisition. Prior to Clearleap/IBM, David was co-founder and president of Ski TV Network – one of the world's first OTT/IPTV networks where he led that successful business for over a decade. David ran business development for Activision Entertainment Software prior to starting Ski TV Network. Early in his sports media career, David worked for one of the world's most prominent sports marketing firms, Octagon, as well as National Hockey League.

"I am thrilled to be joining ViewLift at such an exciting time in the company's history," Nicholson said. "Being involved in the sports technology/media business for over two decades has provided me a unique perspective on the capabilities of emerging companies in this burgeoning sector. After meeting with the ViewLift team, seeing their market leading OTT video platform, services and solutions, I could not wait to join the senior leadership team. ViewLift will continue to push the technological boundaries for our current clients and continue to grow our leadership position across the OTT sports, media, and entertainment marketplace."

"ViewLift has proven its effectiveness as an OTT and mobile platform for sports leagues and teams, whether ad-supported or subscription based," noted Rick Allen, ViewLift CEO. "We are constantly innovating in the sports sector, and for media and entertainment companies. That leadership will accelerate in both categories with industry veterans like David and Lloyd."

About ViewLift™
ViewLift is a full-service content distribution platform for the web, OTT, and mobile, empowering media companies, sports leagues and teams, education providers and others to monetize their content through native branded apps on every major digital device. ViewLift's founding team brings years of domain experience as an operator (not just a technology provider) and strong industry relationships to offer a complete end-to-end solution for creating, launching and monetizing video applications across 28 device platforms, including mobile, over-the-top, connected TV and game consoles. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real-time. ViewLift is backed by leading VC firms, including New Enterprise Associates, Comcast Ventures, and Clark Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients include: NBCU; TEGNA; Monumental Sports Network; The Great Courses; Lax Sports Network; Major League Lacrosse; Arena Football League; the five owned-and-operated channels of SnagFilms; and others.

SOURCE ViewLift