Media Alert: Sony Announces New 'Create a Dash ™ App' Contest

Contest to run February 2011 through May 2011, includes exciting cash prizes

News provided by

Feb 01, 2011, 08:00 ET

SAN DIEGO, Feb. 1, 2011 /PRNewswire/ -- In an effort to deliver the ultimate variety of customizable, real-time information into consumers' homes, Sony today has announced the "Create a Dash App" Contest for the Dash Personal Internet Viewer, opening the doors for prospective developers to create innovative new content.

Over the next four months, Sony will be providing Dash units to eligible entrants on product loan, allowing them to experiment and create new Dash apps. Top app submissions by qualified entrants will be eligible to win exciting cash prizes over $5,000.

Sony Dash streams playlists of personalized apps, Internet radio, photos, and video to a vivid 7-inch color touch screen. With personalized updates pushed directly to consumers, Dash connects to a home Wi-Fi connection and delivers fresh, up-to-the-minute content that's available at a glance.

Fully customizable, Dash allows users to create their own personalized app playlist from over 1,000 free apps to enjoy in the kitchen, bedroom, home office or any room of the home. App content ranges from popular social networking, news, sports and weather sites to Internet radio, on-demand video and everything in between.

For more details and Contest Rules, please visit http://dash.sonydeveloper.com

Sony Dash is currently available for about $149 at Sony Style® retail stores, www.sonystyle.com and throughout the Sony authorized retailer network nationwide.

*For complete specifications and digital images, members of the news media are invited to visit Sony Electronics' news and information Web site at www.sony.com/news.

SOURCE Sony Electronics