MEDIA ALERT: PEAK Responds to National Highway Traffic Safety Administration's Proposed Back-up Camera Regulation

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Mar 31, 2014, 05:19 ET

NORTHBROOK, Ill., March 31, 2014 /PRNewswire/ -- "The recent NHTSA announcement mandating that all new vehicles include back-up cameras starting with 2019 models will help reduce the risks of deaths, injuries and property damage, but this rule will not be implemented for another five years. At PEAK we believe that the current standard of safety is unacceptable and drivers should not have to wait five years for a simple safety device that helps eliminate blind zones by 72-99 percent. For less than the price of a coffee maker, drivers can purchase an easy-to-install wireless back-up camera system from most major retailers -- so they can be sure to have this important technology today versus waiting for another five years for the government and auto manufacturers to act."

David Walters
Brand Manager, Electronics
PEAK

Additional Info on PEAK Back-Up Camera Systems
PEAK Back-Up Camera Systems – the only patented wireless systems on the market today -- provide additional safety options for cars, trucks, RVs, and for towing boats and campers. PEAK's back-up camera systems help reduce the risk of injury as well as expensive automotive damage with two affordable and easy-to-install camera systems:

Back-Up Camera Systems with Color LCD Monitor available with 3.5", 4.3" or 7" monitor sizes: The camera features suction cup mounts to windshield for easy-to-see rear coverage, and a water-resistant color camera with a wireless transmitter. All mounting hardware is included.
Rearview Mirror Back-Up Camera System: This unit features a full LCD color 3.5-inch monitor built in to the rearview mirror. The water-resistant color camera attaches to the back vehicle license plate and the wireless transmitter system installs in minutes.

More information is available at www.PEAKAuto.com

About Old World Industries
Old World Industries, LLC is among the largest privately-held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in more than 30 countries worldwide. Old World's brands include a full line of PEAK® Performance Products including Antifreeze, Motor Oil, Washer Fluid, Electronics and Wiper Blades; SIERRA® Antifreeze; Fleet Charge® Fully Formulated Coolant; Final Charge® Heavy Duty Global Extended Life Antifreeze/Coolant; SmartBLADE™ Premium Wiper Blades; HERCULINER® Truck Bed Liner Kits; and BlueDEF® Diesel Exhaust Fluid. For more information, please visit www.peakauto.com.

SOURCE Old World Industries