Media Advisory [Video]: Nielsen & Alibaba CEOs Discuss Using Digital And Big Data Strategies To Excel In Global Markets

Suggested Tweet: VIDEO: Nielsen CEO Mitch Barns & Alibaba CEO Daniel Zhang global companies leveraging digital and big data. http://goo.gl/4zkmRP

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Nielsen

Jun 25, 2015, 12:00 ET

WASHINGTON and NEW YORK, June 25, 2015 /PRNewswire/ -- This week at Nielsen's annual Consumer 360 Conference, Nielsen CEO Mitch Barns and Daniel Zhang, CEO of China-based e-commerce giant Alibaba, sat down for a video interview to discuss how global companies are leveraging digital and big data-harnessing strategies for commercial gains amid growing fragmentation, technological developments and evolving consumer demand. The video is housed in Nielsen's corporate storytelling hub, News Center, to view, link to or embed.

Who:	Mitch Barns, CEO of Nielsen, and Daniel Yong Zhang, CEO of Alibaba

What:	VIDEO SEGMENT -- Nielsen CEO Mitch Barns sat down with Alibaba CEO Daniel Yong Zhang to discuss how global companies are leveraging digital and big data amid a rapidly changing consumer and risk environment.

Where:	Nielsen's Consumer 360 Conference in Washington, D.C.

Link:	http://goo.gl/4zkmRP

About Nielsen
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90% of the world's population. For more information, visit www.nielsen.com.

SOURCE Nielsen