NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Andy Monfried, Founder and CEO of Lotame, the global leader in unifying data management, will participate in a panel entitled "Ad Tech: The Tool or The Trade?" at PubMatic Ad Revenue 6 on Wednesday October 16, 2013. The session, scheduled from 10:30AM-11:15AM, will explore the evolving role of the ad tech space and the new purpose of technology companies that support media and advertising.
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The following questions will addressed during the panel:
- Does ad tech change traditional business models or is it another tool that fits into existing models?
- What are the insider and outsider perspectives on ad tech?
WHO: |
The panel will be moderated by Vikram Somaya, General Manager of Weather FX. Lotame's Monfried will joined by Jeff Green, CEO of The Trade Desk; Eric A. Litman, Chairman & CEO of Medialets; and John Snyder, CEO of Grapeshot. |
WHEN: |
Wednesday, October 16, 2013 from 10:30AM-11:15AM |
WHERE: |
Pier Sixty at Chelsea Piers |
For more information on PubMatic Ad Revenue 6, visit http://www.adrevenueconference.com/.
About Lotame
Lotame is the global leader in unifying data management, empowering innovative publishers, networks, and brands to unlock the full value of their audience data. Clients leverage Lotame's unifying DMP to collect unstructured audience data from disparate sources anywhere, and organize it into one user friendly interface to convert that audience data into action, insights and intelligence everywhere. With Lotame, publishers, networks and brands can make informed decisions, build unique products and drive positive business outcomes from their data assets. For more information, visit http://www.lotame.com.
SOURCE Lotame
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