Media Advisory: Burpee to Unveil Secret Plant Breeding Techniques at World Famous Research Farm in Pennsylvania

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Aug 11, 2010, 06:18 ET

WARMINSTER, Pa., Aug. 11 /PRNewswire/ --

WHAT: Burpee's director of horticulture, Grace Romero, will conduct a live demonstration of Burpee's revolutionary new breeding techniques that enable the company to breed Heirlooms with all the beneficial attributes of Hybrids -- disease-resistance, high-yield and heartiness without sacrificing the superior flavor associated with Heirlooms. Burpee's best Heirloom-Hybrid tomatoes will be available for tasting.

WHY: The debate over which is better, Hybrids or Heirlooms, has escalated in recent years with Heirloom devotees vociferously attacking Hybrids as being second class fruits and vegetables with no place in a serious garden. And while W. Atlee Burpee & Co. has steadfastly defended the right of both to endure in the garden and on the kitchen table, MEDIA DAY 2010 AT FORDHOOK FARM should render all past diatribe as "moot."


WHEN:	Wednesday, August 18th and Thursday, August 19th
	11: 45 am on both days


WHERE:	Fordhook Farm
	105 New Britain Road
	Doylestown, PA

MEDIA DAY 2010 AT FORDHOOK FARM: Burpee's annual media day event will take place on Wednesday, August 18th and Thursday, August 19th from 11:00 am to 4:30 pm. Media activities to include an unveiling of Burpee's 2011 new vegetable and flower varieties, guided tours of the trial and display gardens and a lunch presentation called Fast Food Alchemy, featuring fast food favorites reinvented to include fresh, healthy ingredients.

Visit www.burpee.com for more information about the company.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100811/PH49581 )

(Photo: http://photos.prnewswire.com/prnh/20100811/PH49581 )

SOURCE Burpee