Medela® Unveils Breastfeeding Essential Accessories with Innovative New Designs

Mom-Inspired Products Support Breast Milk Feeding Experience

- Easy Expression™ Bustier features an adaptive stretch technology to enhance comfort while pumping hands free

- Sleek New Nursing Sleep Bra design offers more support and comfort

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Oct 18, 2016, 08:00 ET

MCHENRY, Ill., Oct. 18, 2016 /PRNewswire/ -- Medela, Inc., the #1 recommended breast pump brand*, is excited to announce that the Nursing Sleep Bra and the much-loved Easy Expression Bustier, are better than ever, featuring design updates inspired by moms. These innovative changes are part of Medela's growing portfolio of products that moms trust when they welcome a new baby into the family.

"We have an amazing community of moms who we engage, listen to, and we innovate with them in mind to make products that will support their lifestyle, and the health of their babies," said Susan Rappin, vice president of marketing for Medela, Inc. "The Easy Expression Bustier and Nursing Sleep Bra are part of our essentials line because they help mom give her baby a healthy start."

The new essential accessories include a bustier to complement Medela's double-electric breast pumps and an updated nursing sleep bra.

Easy Expression Bustier: Redesigned with Adaptive Stretch™ technology, the new Easy Expression Bustier adapts to mom's changing body, providing an exceptional fit and comfort throughout her breast milk pumping journey. Now with reinforced openings for superior no-slip support and an integrated top hook making it easy to zip, the bustier can be worn alone or over a nursing bra or camisole. The machine-washable, soft nylon and spandex fabric will be available in nude and black, supporting a broader range of sizes and will retail for $39.99.
Nursing Sleep Bra: The new Nursing Sleep Bra provides mom with a seamless, tag-free, racer back design. The nylon spandex fabric blend adapts to mom's changing shape and has unique wicking properties to keep mom cool and comfortable all night long. The Nursing Sleep Bra's crisscross front ensures that mom can feed baby easily and quickly, a must for night-time feeding. The design features a wider lower band to prevent it from riding up. The Nursing Bra will be available for $19.99.

See these exciting products and more at Medela's Booth #900 at ABC Kids Expo October 18-21, 2016 in Las Vegas, Nevada.

These new essentials will be available for purchase nationwide from Medela's online store in November, and from major retailers and juvenile specialty accounts beginning in January 2017.

*In a survey of OB/GYNs and Pediatricians. AlphaImpactRX ProVoice Survey; Jan-Dec 2015.

About Medela
Founded in 1961, Medela is led by Michael Larsson and concentrates on two business units: "Human Milk," providing research-based breast milk feeding solutions, and "Healthcare," engineering and manufacturing medical vacuum technology solutions. Medela is headquartered in Switzerland and has 18 subsidiaries, distributing its products to more than 100 countries throughout the world. For more information, visit www.medela.com.

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SOURCE Medela