MedeFile Signs With Alumni Marketing Innovator

BOCA RATON, Fla., Nov. 23, 2010 /PRNewswire/ -- MedeFile International, Inc. (OTC Bulletin Board: MDFI), a leader in portable electronic medical records management, announced today an  agreement with RTM Networks, a marketing firm specializing in connecting members of college and university alumni associations, corporate alumni groups and professional and membership associations.

Using an innovative subscription-based marketing model, RTM Networks assists companies in understanding their clients, then facilitates customization of the company's products and services to drive commitment and engagement in those markets. The result creates a deeper sense of connectedness and increased participation throughout its base customers, and by extension, allows exponentially increased market reach.

RTM Networks will guide MedeFile in custom designing their products and services for marketing directly to alumni associations and professional groups throughout the US.  Management believes that this will allow MedeFile to target an incredibly large, untapped demographic as well as align its brand with the respective universities' brands.

Kevin Hauser, President and CEO of MedeFile said, "Partnering with RTM allows us to pursue college educated individuals who, naturally, are interested in taking control of their health information.  We anticipate establishing a strong foothold in the universities, allowing MedeFile to market Personal Health Records to undergraduate and graduate students, reaching them at an age when they are first becoming active in their own health and wellness and offering them the tools to do just that."

MedeFile will also have access to RTM's unique, data-driven, human-powered expertise matching service, MemberConnect, which management believes could exponentially multiply MedeFile's ability to reach potential customers. Additionally, this method generates a wealth of valuable demographic data at a fraction of the usual cost for such information.

"We are thrilled to be working with MedeFile.  Our clientele is always interested in forward thinking technology ideas that empower them, making MedeFile a great fit for our focus on university and college alumni," said RTM President, Buddy Teaster.  "We help alumni associations find new ways to connect their alumni and strengthen the ties with the school. MedeFile is at the forefront of digital health records and this partnership will keep RTM Networks' members current in the world they live in, while providing a tool for controlling their healthcare for a lifetime."

About MedeFile International, Inc.

Headquartered in South Florida, MedeFile has a proprietary system for gathering and digitizing medical records so that individuals can have a comprehensive record of all of their medical visits.  MedeFile's primary product is the MedeFile system, a highly secure system for gathering and maintaining medical records. The MedeFile system is designed to gather all of its members' actual medical records and create a single, comprehensive medical record that is accessible 24 hours a day, seven days a week. For more information about MedeFile and its annual subscription-based programs, please visit www.medefile.com.

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With the exception of historical information, the matters discussed in this press release are forward-looking statements that involve a number of risks and uncertainties. The actual future results of MedeFile could differ significantly from those statements. Factors that could cause actual results to differ materially include risks and uncertainties such as the inability to finance the Company's operations or expansion, inability to hire and retain qualified personnel, changes in the general economic climate, including rising interest rates, and unanticipated events such as terrorist activities. In some cases, you can identify forward-looking statements by terminology such as "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" or "continue," the negative of such terms, or other comparable terminology. These statements are only predictions. Although we believe that the expectations reflected in the forward-looking statements are reasonable, and such statements should not be regarded as a representation by the Company, or any other person, that such forward-looking statements will be achieved. We undertake no duty to update any of the forward-looking statements, whether as a result of new information, future events or otherwise. In light of the foregoing, readers are cautioned not to place undue reliance on such forward-looking statements. For further risk factors associated with our Company, review our SEC filings.

SOURCE MedeFile International, Inc.