MedAssurant Partners with Leading Blue Plan in Southeastern Pennsylvania

BOWIE, Md., Feb. 15, 2012 /PRNewswire/ -- MedAssurant, Inc., a leading provider of data-driven health care solutions, today announced that Independence Blue Cross, southeastern Pennsylvania's leading health insurer, has selected Prospective Advantage^® in a multi-year engagement to proactively identify and address potential gaps in care and strengthen care coordination for its Medicare Advantage members.

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Prospective Advantage^® combines advanced health care data analytics with coordinated patient and provider encounter facilitation and support to deliver an integrated solution for identifying and proactively closing gaps in quality, care, assessment and documentation. Analytics bring meaningful intelligence to all forms of outreach and intervention – from print materials and call center outreach, to web-enabled decision support platforms and wireless tablets for in-home member assessment optimization. Altogether, the highly data-driven approach achieves the right intervention for the right member, in the right venue, at the right time, facilitating the realization of highly efficient impact.

"Independence Blue Cross continues to proactively improve access and quality of care in an ever-changing health care market," said Troy Dinkel, M.D., Chief Product Officer of MedAssurant. "By leveraging Prospective Advantage's near-real-time data and analytics platform, we are able to bring a new level of insight and efficiency to the achievement of quality outcomes and data accuracy. We are pleased to partner with Independence Blue Cross as part of its member-centric quality improvement initiative."

About Independence Blue Cross

Independence Blue Cross is a leading health insurer in southeastern Pennsylvania. Nationwide, Independence Blue Cross and its affiliates provide coverage to nearly 3.1 million people. For 73 years, Independence Blue Cross has offered high-quality health care coverage tailored to meet the changing needs of members, employers, and health care professionals. Independence Blue Cross's HMO and PPO health care plans have consistently received the highest ratings from the National Committee for Quality Assurance. Independence Blue Cross is an independent licensee of the Blue Cross and Blue Shield Association. Visit us at ibx.com. Fan us on Facebook. Follow us on Twitter @ibx.

About MedAssurant, Inc.

MedAssurant, Inc. is a leading technology-enabled health care solutions provider focused on the importance of health care data and its ability to drive dramatic, objective improvement in clinical and quality outcomes, care management and financial performance throughout the health care community. Proprietary health care datasets, aggregation and analysis capabilities, combined with a national infrastructure of leading-edge technology, clinical prowess and deep human resources, empower MedAssurant's advanced generation of health care assessment and improvement through highly informed solutions. Driven by a mission to improve today's health care landscape, the employees of MedAssurant proudly apply care, ingenuity and dedication to delivering a new approach to health care touching nearly 120 million Americans – one driven by data and insight – one resulting in meaningful action. Please visit www.medassurant.com for more information.

SOURCE MedAssurant, Inc.

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