MD+DI, the Global MedTech Industry Authority, Interviews the Most Influential Physician Executive in the U.S., Cardiologist Eric Topol, MD

LOS ANGELES, May 7, 2012 /PRNewswire/ -- MD+DI (Medical Device and Diagnostic Industry), UBM Canon's leading brand providing the medical device industry with the latest news, information, and in-depth analysis, speaks with Cardiologist Eric Topol, MD who was recently honored as the medtech industry's most influential physician executive in the United States by Modern Healthcare magazine.

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Dr. Topol's rise to the top was aided by his acclaimed book, "The Creative Destruction of Medicine: How the Digital Revolution Will Create Better Health Care." One of the book's main theme is that healthcare must move away from the one-size-fits-all approach towards a model that truly considers the needs of patients as individuals.

Brian Buntz, Editor-at-Large of MD+DI, sits down with Dr. Topol to discuss his book, what it means to be named the most influential physician executive, as well as his thoughts on what he refers to as "the medical cocoon," the currently regulatory environment, and how Twitter is democratizing information.

During the interview, Dr. Topol emphasizes the need for patients to step up and help drive the transformation to personalized medicine by pushing for game-changing medtech technology and becoming more invested in their own healthcare.

"Patients are going to be in medical domain for the first time. They should rightfully be in that domain: It is their body. It is their information. That is a big shift in medicine, of course. It is fundamental," stated Dr. Topol during his April 2012 interview with Brian Buntz of MD+DI magazine. Dr. Topol goes on to later state that "no one has a more vested interest in this themselves than the patient herself or himself. If they don't want the data, that is another matter. But if they are asking for it, why shouldn't it be provided? Why is it only given to the doctor?"

To read the full interview, please click here.

To watch Eric Topol, MD in the opening keynote address for the January 2012 Consumer Electronics Show in Las Vegas, click here.

About UBM Canon

UBM Canon, the leading B2B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging. UBM Canon is part of UBM plc (UBM.L) a global provider of media and information services for professional B2B communities and markets.

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