McKissock LP Selects Rochester, NY-Based Catalyst Direct and Digital Marketing Agency to Lead Digital Expansion

Leading online licensing provider moves deeper into digital marketing strategy with selection of Catalyst

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Jul 12, 2010, 10:00 ET

ROCHESTER, N.Y., July 12 /PRNewswire/ -- McKissock LP, a leading online provider of pre-licensing and continuing education for licensed professionals in the appraisal, real estate, home inspection, mortgage, engineering, and behavioral health fields, has selected Rochester, NY-based digital and direct marketing agency Catalyst to expand its digital presence.

Matthew McKissock, president and CEO, said, "We wanted an agency partner who could help lead us toward a digitally-based business model. We chose Catalyst because they've shown proven ability to move companies like ours into a market leadership position through smart digital strategy."

McKissock employed search agency Barnard Consulting to help narrow the agency field. President Charlene Barnard said the client was looking for a mid-sized agency partner with strong direct marketing and analytics capability who could apply those capabilities to the digital arena. She said McKissock briefly considered a digital-only agency, but became convinced it was necessary to integrate digital strategy across all media, including print. "They needed someone who knew how to market offline as well as online," she said. "Catalyst was the right fit."

About McKissock LP

Headquartered in Warren, PA, McKissock LP (www.mckissock.com) is a nationally accredited online education provider serving licensed professionals for more than 20 years. McKissock LP has provided certified training to over 180,000 professionals and offers more than 50,000 hours of continuing education in the appraisal, real estate, home inspection, mortgage, engineering, and behavioral health fields.

About Catalyst

Catalyst (www.catalystinc.com) combines innate curiosity and inquisitiveness with hardcore analytics and a measurement mindset to deliver a 3-D view of customers, online and offline. We call it Science + Soul. Headquartered in Rochester, NY, clients include Assurant Health, Bausch & Lomb, Eastman Kodak Company, GE Money, The Goodyear Tire & Rubber Company, ITT, McKissock LP, and Valvoline, among others.

SOURCE Catalyst