McGuireWoods and IMG Present Fourth Annual Sports Marketing and Sponsorships Symposium
LOS ANGELES, Sept. 12, 2012 /PRNewswire-USNewswire/ -- McGuireWoods LLP and IMG Worldwide will present their Fourth Annual Sports Marketing and Sponsorships Symposium on Thursday, Sept. 13, in Beverly Hills, Calif. The event will bring together professionals for panel discussions and debates on current issues facing the sports business industry. Bear Data Solutions and KarmaWell will be participating sponsors of the event.
Panel discussions will cover a wide range of topics, such as media and branding successes and challenges surrounding the 2012 London Olympic Games, the changing landscape of broadcast media deals associated with college sports, the growing impact of social media on sports branding, and corporate sponsorships.
Panelists will include Steve Tseng, senior vice president of business development, IMG; Darren Rankin, co-founder, KarmaWell; Jennifer Rottenberg, chief marketing officer, USA Water Polo; Dan Osipow, senior vice president, Bank of the West; David Aufhauser, vice president and general manager of digital media, Pac-12; Brian Pope, senior vice president of marketing, Popchips; Stacey Terrien, director of global consumer marketing, Windows Phone (Microsoft Corp.); Chip Bowers, chief marketing officer, Golden State Warriors; Marc Reeves, international commercial director, NFL; and Lew Sherr, chief revenue officer, United States Tennis Association.
Richard Grant, managing partner of the firm's Los Angeles office, said, "Major brands and sports properties understand the growing need, more than ever before, to expand their reach to new and evolving platforms. Each year, the challenges of sports sponsorships and media rights change in order to address these new platforms, whether from a legal or marketing perspective. I'm excited to hear our panelists' insights on how they are capturing the attention of their audiences and what trends they anticipate for the future."
Grant, who has extensive experience handling corporate sponsorships of professional sports teams, leagues and organizations, will moderate the corporate sponsorships panel discussion at the symposium.
The event will be held from 2:30 to 5:30 p.m. at the Peninsula Beverly Hills, located at 9882 South Santa Monica Blvd., Beverly Hills, CA 90212. To register for the event, visit http://www.mcguirewoods.com/events/sports-symposium.asp.
IMG Worldwide is a global sports, fashion and media business, with nearly 3,000 employees operating in more than 30 countries around the globe. For more information, visit www.imgworld.com.
McGuireWoods LLP is a full-service law firm with more than 900 lawyers in 19 offices worldwide. The firm's Los Angeles office is located at 1800 Century Park East. For more information, visit www.mcguirewoods.com.
SOURCE McGuireWoods Consulting
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