McGraw-Hill Financial Communications Delivers More Flexibility, Efficiency & Cost Savings to Marketing Professionals

BOSTON, Jan. 18, 2012 /PRNewswire/ -- McGraw-Hill Financial Communications (MHFC) announces the launch of Tailored Articles, a cost-effective marketing tool to help you communicate quickly and efficiently with financial consumers using your own unique language and framing.

Users can tap into an online repository of pre-written articles and then customize their product and marketing messages by integrating their own proprietary content. The articles cover a wide range of timely financial topics and are written by the expert writers and editors at McGraw-Hill Financial Communications.

"Our goal is to help prepare our customers to meet the needs of new product and marketing initiatives as they emerge," says Larry McQuaid, vice president and general manager of McGraw-Hill Financial Communications. "It is now quicker and easier to expand your coverage of credible, education content with your audiences -- and at a fraction of the cost of added staff and freelance writers."

Tailored Articles is the latest addition to an extensive portfolio of productivity tools to help extend internal marketing resources. Notable products include EditAccess, ChartSource, and Newsletter OnDemand.

About McGraw-Hill Financial Communications

McGraw-Hill Financial Communications (MHFC), a division of McGraw-Hill Professional, is a leading provider of investor education, marketing, and communication solutions for financial services firms. The company creates and implements solutions for clients by bringing together content, delivery, and industry expertise with the latest in digital best practices. As a division of McGraw-Hill Professional, MHFC leverages world-class content and data from the many units of the McGraw-Hill Companies. Additional information is available at http://visitfc.com.

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit http://www.mhprofessional.com/.

McGraw-Hill Professional is a unit of McGraw-Hill Education. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), is a leading innovator in the development of teaching and learning solutions for the 21st century. Through a comprehensive range of traditional and digital education content and tools, McGraw-Hill Education empowers and prepares professionals and students of all ages to connect, learn, and succeed in the global economy. McGraw-Hill Education has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com/.

Tailored articles can be added to an existing McGraw-Hill Financial Communications platform, or can be accessed at http://www.fcshare.com/.

For more information, contact McGraw-Hill Financial Communications at 800-326-7697 or [email protected].

SOURCE McGraw-Hill Financial Communications