McGraw-Hill Education Selects Ogilvy Public Relations as Agency of Record

CHICAGO, Oct. 7, 2014 /PRNewswire/ -- McGraw-Hill Education, a leading provider of high-quality education materials and learning solutions, today announced it has selected Ogilvy Public Relations as its public relations agency of record. The relationship will be managed from Ogilvy's Chicago office, with support from its New York, Washington and San Francisco offices.

"There's a great story to be told here.  For 125 years, people have thought of McGraw-Hill Education as the world's premier textbook publisher," said Daniel Sieger, vice president of corporate communications, McGraw-Hill Education. "What many people don't know is that the company has been leading the way in digital and adaptive learning for a number of years and our digital transformation is rapidly accelerating.  Ogilvy Public Relations is the right partner to help tell that story.  They have extensive experience with iconic brands, and clearly understand how teachers, students and the general public consumes information today— through a variety of online, mobile, social and traditional media channels." 

Ogilvy Public Relations will work with McGraw-Hill Education to build the company's reputation as a leader in the delivery of digital and adaptive learning technology. The agency will manage national media relations, thought leadership initiatives and a robust social media program to raise brand awareness of leading products like SmartBook and ALEKS.

"It's an exciting time for McGraw-Hill Education and we are honored to be their partner through every step of their journey," said Michele Anderson, Chicago managing director, Ogilvy Public Relations. "This is a company that is truly dedicated to providing learning insights to administrators, teachers and students and ultimately improving how our society learns. Learning and innovation is part of our DNA at Ogilvy and having the opportunity to embark on such an important mission with our client is why we are in the business of PR.   We are looking forward to helping McGraw-Hill Education spread the word about its mission—to help learners unlock their maximum potential."

About McGraw-Hill Education
McGraw-Hill Education delivers personalized learning experiences that improve outcomes for students, educators and professionals around the world. The Company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 60 languages. Visit us at mheducation.com or find us on Facebook or Twitter.

Ogilvy Public Relations 
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 85 offices across six continents. In 2013, for the second consecutive year, Ogilvy was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effie Global Effectiveness Index. Ogilvy was also named Best Digital Consultancy in the World, Most Creative Agency and Best South-East Agency by the Holmes Report. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), and one of the largest marketing communications companies in the world. For more information, visit our website at www.ogilvypr.com or follow us on Twitter at @ogilvypr.

SOURCE Ogilvy Public Relations Worldwide

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