McGraw-Hill Education Develops The First Operations Management Course Content To Feature Fully Integrated Supply Chain Perspective

Offered with Connect™, the most advanced all-digital teaching and learning platform for higher education

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May 03, 2010, 11:03 ET

NEW YORK, May 3 /PRNewswire/ -- While most companies today compete in a global environment with far-ranging suppliers, partners and customers, content for operations management courses has traditionally focused on what happens inside an individual firm or factory. To address the need for course content that reflects the global shift in the way companies manage operations, McGraw-Hill Education has released Managing Operations Across the Supply Chain by Morgan Swink, Steven Melnyk, M. Bixby Cooper and Janet Hartley, the first higher education textbook for introductory operations management courses that offers a fully integrated global, supply chain perspective.

Offered with a range of digital resources, including the teaching and learning exchange McGraw-Hill Connect^™, Managing Operations Across the Supply Chain gives teachers the support they need and prepares students to succeed in a 21st century economy. Managing Operations Across the Supply Chain, First Edition includes all the key operations concepts – such as product design, quality and inventory – and provides an overriding global supply chain perspective throughout the chapters. It also includes a more thorough integration of sustainability.

"McGraw-Hill Education is committed to delivering learning solutions that keep pace with today's global economy," said Kevin Kane, president of McGraw-Hill Higher Education's Business and Economics Group. "Operations management no longer begins with a product in a factory and ends when the product is built. Because Managing Operations Across the Supply Chain was conceived and written from a global, supply chain perspective, it's the best tool available for preparing students to excel as 21st century managers."

Written by a distinguished author team that includes Dr. Swink, co-editor-in-chief of the Journal of Operations Management, Dr. Melnyk and Dr. Cooper of Michigan State University, and Dr. Hartley of Bowling Green State University, Managing Operations Across the Supply Chain embraces the foundations of operations management while including new frameworks, concepts and tools to address the demands of today and the changing needs of the future.

The content brings operations and supply chain management to life through opening vignettes, "Get Real" highlights and rich examples. Managing Operations Across the Supply Chain teaches students how companies such as Disney/Pixar, HP, Boeing, IKEA, American Apparel, Starbucks, and Procter & Gamble address real operations and supply chain challenges.

"The supply chain component has become critical in operations management courses because of the increasing globalization in the operations of large corporations," said K.V. Ramaswamy of Texas Southern University. "Managing Operations Across the Supply Chain addresses this issue head-on."

Managing Operations Across the Supply Chain is offered with Connect Operations Management, a research-based, interactive assignment and assessment platform that allows instructors to create and deliver online, auto-graded homework assignments, quizzes and tests. The online platform is based on McGraw-Hill's extensive, ongoing research of professors' instructional processes and students' study habits.

To learn more about Managing Operations Across the Supply Chain, please visit: http://www.mhhe.com/swink1e.

About McGraw-Hill Higher Education:

McGraw-Hill Higher Education, a unit of McGraw-Hill Education, is a leading innovator in the development of 21st century teaching and learning solutions for postsecondary and higher education markets worldwide. Through a comprehensive range of traditional and digital education content and tools focused on improving student learning outcomes, McGraw-Hill Higher Education empowers and prepares professionals and students to connect, learn and succeed in the global economy. McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP), has offices in 33 countries and publishes in more than 65 languages. Additional information is available at http://www.mheducation.com.

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SOURCE McGraw-Hill Education