McGraw-Hill Creates iPad Edition of the World's Most Influential Medical Textbook

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- McGraw-Hill today announced the launch of Harrison's for the iPad, the digital edition of the world's most influential medical textbook, Harrison's Principles of Internal Medicine, created exclusively for the world's most sought after tablet computer, the Apple iPad. 

Harrison's for the iPad was developed in partnership with Inkling, creators of the pre-eminent interactive content platform for the iPad. It leverages the mobility, rich media, and processing power of the iPad to enliven its content, improve speed of reference, and expand the learning experience for clinicians and medical students alike.

The iPad's state-of-the-art platform and high quality screen resolution enabled the Harrison's team of editors and contributors to create a new dimension of multimedia embedded in the text. Complete with advanced pedagogical tools, Harrison's for the iPad brings to life the thought-leading clinical authorship and expertise that has been the hallmark of Harrison's for more than six decades.

"Harrison's for the iPad delivers superior, evidence-based medicine into the settings where it is needed most," said Philip Ruppel, president of McGraw-Hill Professional. "Technology is dramatically changing medical education and how students study and learn and McGraw-Hill is committed to expanding and enhancing our products to meet new needs."

The entire recently published 18th edition of Harrison's Principles of Internal Medicine is captured on Harrison's for the iPad: 450 chapters, more than 4,000 pages, and the contents of the companion DVD. Complete with more than 100 instructional videos, it also includes interactive diagrams, expandable tables, clinical decision trees, and image-based slide shows, all of which can now be intuitively manipulated on the tablet's touch screen.

Videos incorporated throughout the edition include:

• Step-by-step tutorials from physicians at Harvard Medical School/Brigham and Women's Hospital
• The diagnostic approach to neurologic disease, by leading specialists Martin Samuels, MD and Dan Lowenstein, MD, supplement the renowned Harrison's neurology chapters
• Expert insights and footage from actual patient care in the diagnosis of focal cerebral disorders from Bruce Miller, MD and his team at the UCSF School of Medicine

Harrison's for the iPad boasts a social learning network built in to the text that enables greater student-to-student and student-to-professor collaboration. As they explore content, students can form study networks, share notes, follow their professors, and create real- time running discussions with other Harrison's users at medical schools and hospitals around the world. 

"Harrison's for the iPad represents one of the greatest innovations in this textbook's 60-year history," said Dan L. Longo, M.D.,  Department of Medicine, Harvard Medical School, speaking on behalf of the Board of Editors of Harrison's Principles of Internal Medicine.  "The editors are keenly aware that Harrison's world-class content and thought leadership and Apple's unprecedented iPad technology have the ability to affect the study and practice of medicine for years to come."

Harrison's for the iPad follows Ganong's Review of Medical Physiology, Pharmacotherapy:  A Pathophysiologic Approach by Joseph DiPiro, and more than 50 other McGraw-Hill textbooks on a variety of disciplines developed for the iPad in conjunction with Inkling (www.inkling.com). It is available through the Inkling webstore at www.inkling.com/store/principles-of-internal-medicine-dan-longo-18th/ for $199.99, and individual sections can be purchased for $49.99 each. 

Visit http://www.harrisonsim.com/ipadebook.html for more information and to view a video demonstration and sample chapter.

About McGraw-Hill Professional

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the medical, technical, and business communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on medical and health, engineering, business, and scientific topics. For more information, visit http://www.mhprofessional.com.

McGraw-Hill Education is a content, software and services-based education company that draws on more than 100 years of educational expertise to offer solutions, which improve learning outcomes around the world. McGraw-Hill is the adaptive education technology leader with the vision for creating a highly personalized learning experience that prepares students of all ages for the world that awaits. The company has offices across North America, India, China, Europe, the Middle East and South America, and makes its learning solutions available in more than 65 languages. For additional information, visit http://www.mheducation.com.

About Inkling

Inkling is reinventing publishing in the era of iPad, and they've started by redefining the textbook. Starting with the world's best textbooks from leading publishers, Inkling rebuilds each from the ground up into enhanced, engaging and interactive experiences. But it's about more than just textbooks. Look between the lines, and you'll see a revolution in publishing: a new platform for creating, distributing and consuming interactive learning content. Based in San Francisco, Inkling is backed by Sequoia Capital, and partners with the world's leading educational publishers. For more information, visit www.inkling.com.

SOURCE McGraw-Hill

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