McDonald's® Unwraps A New Menu Item - The New Premium McWrap®

New meal-size wrap combines fresh vegetables, sauces and juicy chicken in a warm tortilla

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Apr 01, 2013, 12:00 ET

PHILADELPHIA, April 1, 2013 /PRNewswire/ -- Beginning this April, McDonald's is inviting taste seekers across the Greater Philadelphia Region to unwrap a fresh new flavor experience – the Premium McWrap. The new meal-sized wrap combines fresh vegetables, tasty sauces, and juicy chicken breast filet in a warm tortilla. It's served in a convenient, hand-held package to fit the busy on-the-go lifestyle.

"The introduction of McDonald's new entree line Premium McWrap is part of our ongoing effort to offer our customers new, relevant menu options and flavors they are looking for," said John Durante, President, McDonald's Owner/Operator Association of the Greater Philadelphia Region. "We know people today are looking for freshly prepared, meal options that taste great and are convenient. With its abundance of ingredients and unique flavors in an easy-to-eat package, Premium McWrap is sure to satisfy."

All Premium McWrap varieties come with grilled or crispy chicken, spring greens and shredded lettuce in warm tortilla wrap. Customers can choose from three flavors:

Sweet Chili Chicken McWrap: sweet chili sauce, creamy garlic sauce, and sliced cucumbers
Chicken & Bacon McWrap: creamy garlic sauce, bacon, cheddar jack cheese, and tomato
Chicken & Ranch McWrap: ranch sauce, seasoned rice vinegar, cheddar jack cheese, sliced cucumbers, and tomato

"We're proud to offer our customers a new way to enjoy fresh vegetables at McDonald's," said Durante. "In fact, Premium McWrap is McDonald's USA's first handheld entree to feature crunchy cucumbers and spring mix lettuce."

To build on the excitement of the new McWrap, McDonald's will be launching its "Where's My McWrap?" social media campaign. During the first couple weeks of April a life-sized McWrap replica will be touring the region asking fans to snap pictures and share via Twitter, to win McWrap coupons. Fans are encouraged to tweet @McDPhilly and use #ItsAWrapPhilly to win.

Premium McWraps start at 350 calories. For nutrition and ingredient information and additional details about Premium McWrap and McDonald's full line of national menu choices visit www.McDonalds.com.

About McDonald's
McDonald's USA, LLC, serves a variety of menu options, including wholesome choices, made from quality ingredients to more than 26 million customers every day. Nearly 89 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by businessmen and women. There are nearly 300 McDonald's restaurants in the Greater Philadelphia Region. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 11,500 Wi-Fi enabled McDonald's U.S. restaurants. Visit www.mcstate.com for local restaurant, career and program information. Follow us on Twitter and Instagram @McDPhilly for the latest news, info, events and promotions, and find us on Facebook at www.facebook.com/mcdonalds.