McDonald's Queue Quelling Strategy with PAX D180 MPOS
SHENZHEN, China, Feb. 12, 2015 /PRNewswire/ -- PAX Technology Limited, a leading global provider of secure electronic payment terminals, has announced that McDonald's will deploy the D180 MPOS device in India to speed up the ordering process and smooth business operations.
PAX partnered with FortunePay, an innovative Indian payment and commerce company, to integrate the D180 by Bluetooth communication with Android Tablets to enable McDonald's staff in outlets across west and south India to take orders from customers via Debit and Credit cards while seated at their tables or if orders are placed from home. The D180 helps reduce queues during peak hours and improves operational efficiency. The D180 is one of the world's most compact secure payment devices, complying internationally with EMV, PCI and SRED mandates, as well as being locally certified with Ratnakar Bank in India, McDonald's merchant acquirer and a bank known for its focus on delivering mobility solutions, which are fast, professional and secured.
Manju Murthy, Founder of FortunePay commented: "We are delighted to have partnered with PAX, a company with a wide portfolio of payment devices and excellent technical support."
Latha Priyadarshini, Country Manager for PAX in India, added: "Our compact D180 and full-featured D200 MPOS products had already established themselves as the leading payment devices of choice in other large markets such as Brazil and Russia, and we are delighted to see the same trend here in India."
Mark O'Flynn, Sales Director at PAX, concluded: "We would like to thank McDonalds, FortunePay and Ratnakar Bank for choosing to partner with PAX, a further sign of our increasing dedication to the Indian market."
About PAX (http://www.pax.com.cn )
PAX Technology Limited ("PAX") is an innovative global provider of electronic payment solutions, offering world-class, cost-effective and superior quality products. Building on its service excellence and proven leadership position, PAX is one of the fastest growing payment industry suppliers with state-of-the-art manufacturing facilities, excellent R&D capabilities and a worldwide network of sales and channel partners. PAX is listed on the Hong Kong stock exchange as PAX Global Technology Ltd. (0327.HK).
About FortunePay (http://www.fortunepay.in )
Fortune Payment Solutions India Pvt. Ltd. is a payments processor and merchant aggregator offering innovative payment and commerce solutions to merchants. FortunePay offers EDC, ECR and MPOS based payments, loyalty and EMI solutions to increase merchant revenues and profits. Started in 2011, FortunePay is funded by leading VCs, including Kae Capital and Bessemer Venture Partners. It is headquartered in Bangalore, with offices in Mumbai and Delhi.
About McDonald's in India (http://www.mcdonaldsindia.com )
Hardcastle Restaurants Private Limited (HRPL) is the Master Franchisee for West & South India operations of McDonald's restaurants. HRPL serves approximately 175 million customers, annually, at its 192 McDonald's restaurants in 23 cities across the states of Andhra Pradesh, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala and Madhya Pradesh, and provides direct employment to over 7,500 employees. HRPL is owned by Westlife Development Limited (BSE: 505533).
About Ratnakar Bank (http://www.rblbank.com )
RBL Bank is one of India's fastest growing scheduled commercial banks, serving over 10 million customers through a network of over 180 branches and 350 ATMs across 13 Indian States. It has been rated as "India's Best Bank (Growth)" in the mid-sized bank segment by Business Today-KPMG study in 2012, 2013 & 2014. RBL Bank has also been honored by the World Economic Forum as a Global Growth Company in 2014.
CONTACT: Heather Hatch, +1-904-900-3741 Ext. 163
SOURCE PAX Technology Limited
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