McDonald's® Customers Pay with Lovin' in Pittsburgh

Selected Guests Are Paying For Orders With Simple Acts Of Lovin'

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Feb 10, 2015, 12:00 ET

PITTSBURGH, Feb. 10, 2015 /PRNewswire/ -- McDonald's restaurants across Western PA have been randomly accepting a new form of currency: Lovin'. As part of the "Pay with Lovin'" campaign launched during Super Bowl XLIX, local restaurants are taking part in this lovin'-inspired campaign in which selected customers can pay for their meal with a simple act of love.

Acts of lovin' demonstrated during the first week of the campaign include hundreds of fist bumps and high fives, dozens of happy dances with McDonald's crews, and countless group hugs.

Two families Pay With Lovin' at a McDonald's restaurant outside of Pittsburgh, PA. Following the launch of McDonald's(R) Pay with Lovin' Super Bowl commercial, the company is now randomly accepting Lovin' as a form of currency. After the Horne and Rubenstein families placed their order, they were given the option to pay with a big group hug.

Customers who enter participating McDonald's® restaurants* in the Pittsburgh area at randomized, predetermined times from 6 a.m. to 6 p.m. through Saturday, Feb. 14 will be selected to take part. Once a selected customer has ordered and presented a method of payment, the customer will be given the option to pay with an act of Lovin' instead. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment**.

"McDonald's® is in a unique position to bring a little more lovin' to our customers," said Deborah Wahl, chief marketing officer for McDonald's® USA. "We're on a journey to change the relationship and conversation and Pay with Lovin' is a direct way for us to engage with our customers. We believe that a little more Lovin' can change a lot."

In addition to the randomized, in-restaurant Pay with Lovin' transactions, McDonald's® locations in the Pittsburgh area are reaching out to deliver McCafe® coffee to those who spread the love in their communities every day, including volunteers, teachers, and care providers.

"We are thrilled to bring the McDonald's® lovin' philosophy to life in Pittsburgh. This promotion is fun to execute and tells our customers how much McDonald's loves being part of their communities," said Pam Koren, McDonald's® Regional Marketing Director.

McDonald's® is encouraging Pittsburghers to join the conversation and share their Pay with Lovin' experiences by following @McDonalds, visiting McDonalds.com and tagging their Lovin' pictures using the local McDonald's® Twitter handle for the Pittsburgh area: @McD_GreaterPGH.

* Drive Thru not included

** Examples only

About McDonald's®

McDonald's® USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald's® 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald's® U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter and Facebook.

NO PURCHASE OR ORDER NECESSARY. Begins 2/2/15, ends 2/14/15. Subject to Official Rules available at participating restaurants and at www.mcdonalds.com/pwlrules. Not available in Drive Thru. See Rules for complete details, eligibility, restrictions, prize information, ARVs, odds and how to participate without purchase. Void where prohibited. Sponsor: McDonald's® USA, LLC, Oak Brook, IL 60523.

Photo - http://photos.prnewswire.com/prnh/20150210/174627

SOURCE McDonald's