McCann Scores Big at 2014 El Ojo de Iberoamerica Awards

The Cyranos McCann Named "Agency Of The Year"

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Nov 25, 2014, 03:26 ET

NEW YORK, Nov. 25, 2014 /PRNewswire/ -- McCann showed impressive results at the 2014 El Ojo de Iberoamerica Awards held in Buenos Aires. The El Ojo Awards are the largest global awards show that honors advertising and marketing communications from agencies of Ibero-American heritage.

The Cyranos McCann was named "Agency Of The Year" for 2014. The agency also won one of the Local Agency of The Year awards and the Third Eye Award. The Cyranos McCann also won: 1 Grand Prix, 8 Gold, 12 Silver and 7 Bronze awards in a wide array of creative categories that illustrates the agency's creative depth and level of innovation. The agency took awards in Promo, Media, Outdoor, Direct, Design, Content, Mobile, Interactive, Innovation, Radio, Efficiency, Integrated and PR.

McCann Lima won 1 Grand Prix and a number of special awards: Local Agency of the Year; Best Local Idea and Best Local Creative Directors. They also shared in the Best Advertiser Locally Award with Coca-Cola Peru. In addition, McCann Lima won: 4 Gold, 2 Silver and 3 Bronze across six creative categories.

McCann Ecuador also won Local Agency of the Year. McCann Ecuador and McCann Honduras shared 3 Bronze awards.

McCann Colombia won three bronze, McCann Madrid won 3 Silvers and 1 Bronze, and Biedermann/McCann Paraguay won Best Latin Idea For The World as well as 1 Bronze.

Leandro Raposo, CCO of The Cyranos McCann, said: "It is very gratifying to have won prizes with different clients in all the categories of the festival we compete in. From local to global clients. From the more traditional categories--and in Ibero-America they are the ones your aunt sees--to the most innovative, which are those being seen in Madison Avenue, shows how we produce work for our clients where their brands actually live."

"I'm really proud of what this professional team has been able to achieve in the region this year and look forward a 2015 where relevant cultural and business truths inspire extraordinary creativity from McCann in Latin America," said Fernando Fascioli, President of McCann Worldgroup Latin America & Caribbean.

ABOUT MCCANN WORLDGROUP

McCann Worldgroup, part of Interpublic Group (NYSE: IPG), is a leading global marketing company with 23,000 employees in more than 120 countries comprising McCann Erickson (advertising), MRM (digital marketing/relationship management), Momentum (event marketing/promotion), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), and FutureBrand (consulting/design).

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SOURCE McCann Worldgroup