McCann Named Most Creatively Effective Agency In 2020 WARC 100 Global Rankings

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Mar 03, 2020, 10:00 ET

NEW YORK, March 3, 2020 /PRNewswire/ -- McCann New York was named the #1 advertising agency for creative effectiveness in the 2020 WARC Effective 100 rankings. The WARC Rankings are a global index of creative, effective and media excellence in advertising.

McCann New York won this recognition based on the performance of nine campaigns for seven clients. Four of the McCann New York campaigns were ranked in the top 100 of all work produced in 2019: "Changing The Game" for Microsoft was named the #5 most creatively effective ad of the year; "Generation Lockdown" for March For Our Lives was ranked at #21; "The Team That Wouldn't Be Here" for Verizon was #70; and "Price On Our Lives," also for March For Our Lives, was #94.

The five other campaigns cited by WARC: MGM Resorts International ("Universal Love Songs"), Verizon ("Answering The Call"), March For Our Lives ("The Most Vicious Cycle"), State Street Global Advisors ("Fearless Girl"), and Donate Life California ("Second Chances").

"Results like this are not possible without the passion and hard work from everyone across the agency," said Sean Bryan and Thomas Murphy, co-Chief Creative Officers, McCann New York. "And our creative effectiveness comes directly from brave clients who have entrusted us to represent their brands and businesses in a meaningful and impactful way in the world."

In addition to the #1 spot earned by McCann New York, the WARC 100 ranked four more McCann agencies within the top 100 – all of them landing in the top 35. McCann London was ranked #10, McCann Tel Aviv #25, McCann Madrid #30, and McCann Paris #34.

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "The creative and strategic award recognition that we have received this year was made possible by our clients' willingness to push marketing boundaries to drive their business forward. The strength of the McCann brand is built on the power of our worldwide network that encompasses all regions and is based on our ability to create strategically driven creative work for some of our largest global clients, along with our regional and local clients."

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network with over 20,000 employees united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. In 2019, McCann Worldgroup was selected as Adweek magazine's "Global Agency Of The Year," was recognized as Network of the Year by the Cannes Lions, and was named by the Effies as the world's most creatively-effective marketing services company for the second year in a row. The network comprises McCann (advertising), MRM (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), Weber Shandwick (public relations) and FutureBrand (consulting/design).

SOURCE McCann Worldgroup