McCann Erickson Expands McCann Enterprise Globally

LONDON, Sept. 12, 2012 /PRNewswire/ -- McCann Erickson today announced the global expansion of McCann Enterprise, a full-service business-to-business (B2B) communications agency.  The agency's integrated offering includes everything from specialized capabilities in strategic corporate branding and visual identity through to brand advertising, digital marketing and content creation.

McCann Enterprise, which was launched successfully in London in 2010 as an expansion of the McCann advertising agency's communications offering, continues to be led by Managing Director Stephen Meade and Creative Director Will Shepherd.  Its growth to date has been driven by a number of international assignments from key clients, including Nestle Professional, Tata Communications, Tata Steel, Merck Animal Health, Toshiba, Fiberweb, DSM, Skandia, Deloitte, McKinsey, Akzo Nobel, SG Blocks, Kimberly Clark and Cargill ETM.

McCann Enterprise will operate globally as a unique and specialist B2B micro network within McCann Erickson. It has already opened offices this year in Singapore and Munich in addition to working closely with existing B2B expertise within McCann Erickson in New York, Salt Lake City, Sao Paulo and elsewhere. The agency brings together a global team of experienced, best-in-class corporate and B2B professionals for the benefit of its clients. Additional new-dedicated McCann Enterprise offices will be opened in 2013.   

Nick Brien, Chairman and CEO of McCann Worldgroup, said, "Empowering, motivating and unifying an organization around its business strategy is at the core of what McCann Enterprise is designed to deliver. It is what every major CEO is looking to achieve today and it is something that McCann Enterprise has become particularly good at delivering for its clients."

Stephen Meade said: "We believe the strongest brands are shared cultures where employees own and express the idea that powers their business. It is our role to help senior management articulate the strategic essence of the enterprise and communicate that powerfully. Our process is designed to deliver an 'Energising idea' that is unique and proprietary to every business and help it live and breathe that idea."

Gustavo Martinez, President of EMEA McCann Worldgroup, said," I am thrilled that McCann Enterprise, an initiative that was born out of McCann London, and has proven its value for our clients during the last three years, in now expanding its capability through our global network."

McCann Erickson (www.mccann.com) has operations in more than 120 countries and a client roster that includes preeminent global marketers and many of the world's most famous brands.  The agency is a unit of McCann Worldgroup, a leading global marketing solutions network, comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation and performance.  Its list of major global clients includes American Airlines, Cathay Pacific, Coca-Cola, General Motors, General Mills, GSK, Intel, Ikea, Johnson& Johnson, Kraft, L'Oreal, MasterCard, Nestle, and Unilever.

About McCann Worldgroup

McCann Worldgroup delivers marketing solutions that transform brands and grow businesses. The company is comprised of a collaborative roster of best-in-class agencies that emphasize creativity, innovation, and performance, including McCann Erickson (the world's largest advertising agency network); MRM (digital marketing/relationship management); Momentum (event marketing/promotion); McCann Health (professional/dtc communications); CRAFT (global production); UM (media management); Weber Shandwick (public relations); and FutureBrand (consulting/design).

SOURCE McCann Erickson