McCann Campaigns, Clients And Creative Talent Top 2018 Analysis Of The Industry's 'Most Awarded'

The Drum's 'Big Won' Report Shows McCann With Two Of Last Year's Top 5 Most Creative Campaigns

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Feb 11, 2019, 09:00 ET

NEW YORK, Feb. 11, 2019 /PRNewswire/ -- McCann Worldgroup ranks at the top of the industry in its awards performance, according to a newly released 2018 year-end analysis published by The Drum Magazine. Called the 2019 "Big Won World Creative Rankings," the report shows McCann as the only agency with two among the top 5 most creatively awarded campaigns as well as leading all agencies in its total number of top-awarded creative leaders.

McCann is also the only agency with two of its clients among the top 5 most creatively awarded clients in the world: Microsoft at #2 and State Street Global Advisors at #5. The global awards analysis also showed McCann New York as #2 and McCann London as #10 in the overall list of the year's "Most-Awarded Creative Agencies."

Harris Diamond, Chairman and CEO of McCann Worldgroup, said, "This creative recognition is a tribute to the commitments of our clients and our agency teams to develop strategically-focused creative ideas and innovative approaches that connect with consumers, create meaningful change, and drive growth."

The ranking of the 20 "Most-Awarded Campaigns" showed two McCann campaigns in the top 5: "Fearless Girl" for State Street Global Advisors, from McCann New York, at #4, and "The Fanchise Model" for Xbox Design Lab Originals, from McCann London, at #5. In addition, "Share a Coke 1,000 Name Celebration" for Coca-Cola, from Fitzco//McCann Atlanta, ranked #19.

McCann also led all agencies in the number of creative executives named to the total most-awarded talent lists. Among the 10 creative leaders from the U.S. and the U.K. whose names top these lists, the "Most-Awarded Chief Creative Officers" ranking includes McCann New York's co-CCOs Sean Bryan and Thomas Murphy (#3), McCann North America's Eric Silver (#6), McCann London's Rob Doubal and Laurence Thomson (#10), and McCann XBC's Joyce King Thomas (#13). In addition, Chris Mitton and Nir Refuah at McCann New York, both were named to the list of Top 20 "Most-Awarded Executive Creative Directors," and Sanjiv Mistry and Jamie Mietz of McCann London were among the "Most-Awarded Creative Directors."

Rob Reilly, Global Creative Chairman, McCann Worldgroup, said, "It's great to see so many of our creative leaders recognized in these global results. In addition to letting our talent lead the way, we have brave clients who see the value in the kinds of ideas we create. Talent and great clients are a powerful combination."

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: to help brands play a meaningful role in people's lives. Ranked as the world's most creatively effective marketing services company, the global network comprises McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture),Weber Shandwick (public relations) and FutureBrand (consulting/design).

SOURCE McCann Worldgroup