McCain Foods Joins Healthy Weight Commitment Foundation

Healthy Weight Commitment Foundation Members Pledge to Fight Obesity by Focusing on Calorie Reduction

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Dec 28, 2010, 07:00 ET

LISLE, Ill., Dec. 28, 2010 /PRNewswire/ -- McCain Foods, the world's largest maker of frozen prepared potatoes, has joined the Healthy Weight Commitment Foundation (HWCF) in its pledge to reduce obesity, especially among children aged 6 to 11, by 2015.

McCain Foods will provide support for programs and activities designed to help people achieve a healthy weight by balancing energy (calories) consumed with energy expended through physical activity. Today, many Americans are consuming more calories than they expend, and nutrition and health experts are calling for all stakeholders to do their part in bringing solutions to the table. HWCF activities focus on three specific areas – the marketplace, the workplace and schools.

"At McCain, we've made a commitment to innovation that has resulted in great-tasting French fries and other potato products that are in tune with today's taste and health needs," said Frank Finn, Chief Operating Officer, McCain Foods, USA. "In addition to making the best French fry and potato choices, we're helping educate people about the nutritional benefits of our products. Potatoes - and the French fries that are cut from them - are packed with meaningful nutrients, from fiber to potassium (more than a banana) to Vitamins B6 and K."

More than 40 HWCF member companies are reformulating products, modifying calorie labels for greater visibility, reducing portion sizes of existing single-serve products, and/or promoting healthful eating, according to the Foundation.

As part of its effort to make healthier food available to Americans, McCain Foods is making ongoing enhancements to its food service and retail product portfolios, with more bake-able and steam-able products, such as:

Food Service: Harvest Splendor™ Deep Groove Sweet Potato Crinkles and Farmer's Kitchen Oven-Baked Potato Crinkles
Retail: New Purely Potatoes® Whole Baby Skin-On Potatoes (now available in freezer cases at grocer's nationwide)
McCain has reduced saturated fats in its products by 48 percent. Since 2005, McCain has cut sodium by up to 40 percent in many school fries and other potatoes items, and was one of the first manufacturers to eliminate trans fats from its products.

About the HWCF

The Healthy Weight Commitment Foundation is a first-of-its kind coalition that brings together over 125 retailers, food and beverage manufacturers, sporting goods and insurance companies, professional athletes, restaurants, a professional sports association, trade associations, NGOs and the Army. The Foundation focuses on activities in schools, the workplace and the marketplace to promote healthy weight among Americans by balancing the energy they consume with the energy they expend through physical activity.

For more information, visit www.healthyweightcommitment.org.

About McCain Foods

McCain Foods USA entered the U.S. market more than 30 years ago and is a leading supplier of frozen potato and snack food products for the foodservice markets (including major national food chains). McCain also supplies retail grocery chains with both McCain and private label potato products. Popular McCain frozen snack foods are sold under the Moore's, Anchor and Brew City brands, and the Ellio's frozen pizza brand. McCain Foods USA, headquartered in Lisle, Illinois, employs 4,500 people and operates production facilities in Illinois, Maine, Washington, Wisconsin, Idaho, New Jersey, California and Nebraska.

For more information, visit www.mccain.com.

SOURCE McCain Foods