McBee Strategic Releases 2015 Digital Trends Report

WASHINGTON, Feb. 19, 2015 /PRNewswire-USNewswire/ -- McBee Digital, the digital arm of McBee Strategic Consulting (MSC), LLC, a leading advocacy and strategic communications firm, today released an analysis of the biggest digital platforms and trends to watch in 2015. "Influence the Digital Space in the New Year: Digital Media Trends & Strategies for 2015," details effective, straight-forward principles and tips for clients to be more relevant, more deliberate, and more effective in 2015. 

Consumers are now living in a whirlwind of visual banners, paid ads, and promoted content. As a result, online users are increasingly coming to expect personalized content, compelling video and relevant ads – that is, a digital experience tailored to their own tastes and desires. Brands cannot afford to ignore this trend:  bespoke content that caters directly to their specific audiences is now a necessity. This analysis explores the digital challenges brands face and provides insight on how to effectively harness each opportunity.

"To be most effective in the increasingly connected digital age, brands must engage their audience, providing informative, function and useful content streams," said Ashtan Moore, Digital Media Director, McBee Digital. "No longer can a brand deploy a cookie-cutter marketing effort and a expect success. We are excited to impart our knowledge and insight to our clients as they navigate this complex space."

"Influence the Digital Space in the New Year: Digital Media Trends & Strategies for 2015," is the first of a series of McBee Digital: Influence pieces to be published throughout 2015. For more information on McBee Digital, please visit http://mcbeedigital.com/.

ABOUT McBee Strategic Consulting

McBee Strategic advises corporations, institutions, and trade associations across a range of services including traditional advocacy, strategic communications and digital media.  Founded in 2002, the firm represents some of the world's most innovative companies and associations in the aviation and aerospace, defense and security, energy, financial services, health care, technology, and transportation sectors.  Since its inception, the firm has been consistently recognized as one of Washington's premier advocacy and strategic communications firms.  For more information, please visit www.mcbeestrategic.com.

SOURCE McBee Strategic