MC Residential Ditches the Customary Apartment Tour

SCOTTSDALE, Ariz., Sept. 23, 2014 /PRNewswire/ -- The trek to disrupt typical mainstream apartment marketing for our company's 6,500-apartment unit portfolio, MC Residential merges a new way to tour apartments coined "GO SOLO". Launched in conjunction with the MCLife Branding to Enhance the Residents Experience, MC Residential has fused the Go Solo Leasing Process and Centralized Leasing at seven apartment communities in their Tucson AZ region.

Prospects LOVE THE FREEDOM AND CONTROL. We needed to make the process super easy to follow, and we have. It needed to be fun and entertaining, which it seems to be. But most of all, it absolutely had to provide Value for the Prospect, says Eric Brown, Vice President of Marketing at MC Residential.

The car dealers stopped riding around with you for a test drive years ago. Then, the test drive turned into; Take the car for the afternoon! Why is that? Salespeople get in the way and it is uncomfortable. Go Solo allows the prospect to sit on the floor. Come back later in the day, or the next day. Bring over a friend, their mom or dad, boyfriend or girlfriend. They can measure for furniture, and just plain "test" the new space they will be calling home soon.

Go Solo and Centralized Leasing is an integral part of the Neighborhood Websites that MC Media has built for MC Residential in the seven regions they own and operate apartment communities. These new Hyper Local Map Based Websites replace the Rented Websites of the past era and focus on all things Hyper Local, Eat-Shop-Play.

Apartment Community Web Sites across the land are broken. Most are stagnate with few updates in years. They have a low or no Google PageRank. Prospects cannot find a lost web site. The MCLife Websites have incorporated Unit Availability by Neighborhood and everything local, with a fully automated web based Lead to Lease, lead collection and tracking system woven into the fabric of the site as a seamless part of the user experience, effectively managing leasing leads.

About MC Companies:

MC Companies http://www.mccompanies.com is a real estate investment, development, construction, and management company specializing in the multifamily properties and commercial markets. MC Companies has completed over $300 million in multi-family and commercial value-added transactions since 1985.

Media Contact:
Eric Brown
248-767-4460

PRLog ID: www.prlog.org/12374949

SOURCE MC Companies

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