MAZDA SPORT-UTILITY VEHICLES LEAD MARCH SALES CHARGE

- SKYACTIV® TECHNOLOGY Accounts for More Than Half of Mazda's Total Sales -

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Apr 02, 2013, 01:35 ET

IRVINE, Calif., April 2, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March U.S. sales of 32,028 vehicles, representing a decrease of 1.1 percent versus last year. Year-to-date sales through March are down 4.6 percent versus last year, with 78,283 vehicles sold.

Key March sales notes:

Mazda CX-5 celebrated its best month ever with 7,116 vehicles sold, accounting for a 96.1 percent increase versus last year.
Mazda CX-9 also recorded its best month ever with 4,281 vehicles sold, up 123.8 percent versus last year.
Mazda5 sales jumped 101.0 percent with 2,526 vehicles sold.
The all-new 2014 Mazda6 reported sales of 2,702 vehicles, equating to a 107.8 percent increase versus last month. With three months of availability in dealerships, and inventory growing nationwide, the 2014 Mazda6 continues to gain traction, garner media accolades, nominations and awards.
In the U.S., Mazda's total SKYACTIV^® TECHNOLOGY vehicle sales for March (comprised of CX-5, 2014 Mazda6 and certain models of Mazda3) accounted for 55.3 percent of the company's total sales for the month and dominated Mazda3 sales with 75.2 percent of all Mazda3s sold.

Mazda Motor de Mexico (MMdM) reported March sales of 2,442 vehicles, up 17.0 percent versus March of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date				Year-To-Date

	Mar	Mar	%	% MTD	Mar	Mar	%	% YTD
	2013	2012	Change	DSR	2013	2012	Change	DSR

Mazda2	925	1,533	(39.7)%	(37.4)%	3,496	7,264	(51.9)%	(51.2)%
Mazda3	10,505	13,235	(20.6)%	(17.7)%	29,133	33,710	(13.6)%	(12.4)%
Mazda5	2,526	1,256	101.1%	108.6%	6,666	3,941	69.1%	71.4%
Mazda6	6,102	7,855	(22.3)%	(19.4)%	10,951	17,885	(38.8)%	(38.0)%
MX-5 Miata	573	714	(19.7)%	(16.8)%	1,235	1,454	(15.1)%	(13.9)%
RX-8		31	(100.0)%	(100.0)%	-	62	(100.0)%	(100.0)%
CX-5	7,116	3,629	96.1%	103.3%	17,811	3,986	346.8%	352.7%
CX-7		2,048	(100.0)%	(100.0)%	-	7,279	(100.0)%	(100.0)%
CX-9	4,281	1,913	123.8%	132.1%	8,991	6,030	49.1%	51.1%
Tribute		162	(100.0)%	(100.0)%	-	412	(100.0)%	(100.0)%

Total Vehicles

CARS	20,631	24,624	(16.2)%	(13.1)%	51,481	64,316	(20.0)%	(18.9)%
TRUCKS	11,397	7,752	47.0%	52.5%	26,802	17,707	51.4%	53.4%

TOTAL	32,028	32,376	(1.1)%	2.6%	78,283	82,023	(4.6)%	(3.3)%


MEMO:

IMPORT CAR	17,231	16,769	2.8%		45,198	46,431	(2.7)%
IMPORT TRUCK	11,397	7,590	50.2%		26,802	17,295	55.0%
IMPORT TOTAL	28,628	24,359	17.5%		72,000	63,726	13.0%

DOMESTIC CAR	3,400	7,855	(56.7)%		6,283	17,885	(64.9)%
DOMESTIC TRUCK	-	162	(100.0)%		-	412	(100.0)%
DOMESTIC TOTALS	3,400	8,017	(57.6)%		6,283	18,297	(65.7)%
Selling Days	27	28			76	77