MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY

- Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico -

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Mar 03, 2014, 12:07 ET

IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold.

Key February sales notes:

Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold.
Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY).
February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY.
February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico. With a total capacity of 230,000 units, once in full production by March of 2016, Mazda de Mexico Vehicle Operations (MMVO) will employ approximately 4,500 people and produce Mazda2, Mazda3 and a Toyota B-car to be announced at a later date. Production from this facility will be distributed to North, Central and South America and parts of Europe.

Mazda Motor de Mexico (MMdM) reported February sales of 2,494 vehicles, up 10.0 percent versus February of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

	Month-To-Date				Year-To-Date

	Feb	Feb	%	% MTD	Feb	Feb	%	% YTD
	2014	2013	Change	DSR	2014	2013	Change	DSR

Mazda2	699	1,028	(32.0)%	(32.0)%	1,606	2,571	(37.5)%	(37.5)%
Mazda3	7,286	10,554	(31.0)%	(31.0)%	13,520	18,628	(27.4)%	(27.4)%
Mazda5	1,172	2,260	(48.1)%	(48.1)%	2,972	4,140	(28.2)%	(28.2)%
Mazda6	3,945	2,702	46.0%	46.0%	7,117	4,849	46.8%	46.8%
MX-5 Miata	293	347	(15.6)%	(15.6)%	505	662	(23.7)%	(23.7)%
RX-8		-	N/A	N/A	1	1	0.0%	0.0%
CX-5	9,353	5,451	71.6%	71.6%	14,351	10,693	34.2%	34.2%
CX-7	-		N/A	N/A	-	-	N/A	N/A
CX-9	1,593	2,594	(38.6)%	(38.6)%	3,083	4,710	(34.5)%	(34.5)%
Tribute	-		N/A	N/A	-	-	N/A	N/A

Total Vehicles

CARS	13,395	16,891	(20.7)%	(20.7)%	25,721	30,851	(16.6)%	(16.6)%
TRUCKS	10,946	8,045	36.1%	36.1%	17,434	15,403	13.2%	13.2%

TOTAL	24,341	24,936	(2.4)%	(2.4)%	43,155	46,254	(6.7)%	(6.7)%


MEMO:

IMPORT CAR	13,392	15,489	(13.5)%		58,718	26,002	125.8%
IMPORT TRUCK	10,946	8,045	36.1%		17,434	15,403	13.2%
IMPORT TOTAL	24,338	23,534	3.4%		76,152	41,405	83.9%

DOMESTIC CAR	3	1,402	(99.8)%		6,276	35,255	(82.2)%
DOMESTIC TRUCK	-	-	N/A		-	-	N/A
DOMESTIC TOTALS	3	1,402	(99.8)%		6,276	35,255	(82.2)%
Selling Days	24	24			49	49