Mazda Sales Up More Than 21 Percent Year-Over-Year

Mazda Achieves Fastest Year-to-Date Sales since 1994 with More Than 100K Vehicles Sold

News provided by

May 01, 2012, 03:22 ET

IRVINE, Calif., May 1, 2012 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported April U.S. sales of 21,506 vehicles, representing an increase of 4.2 percent (up 17.2 percent on a daily selling rate (DSR) basis) versus last year. This is the best April sales month for Mazda since 2008. On a calendar year-to-date basis, Mazda's sales are up 21.5 percent (22.7 percent DSR), with 103,529 vehicles sold.

Key April sales notes:

Not since 1994 has Mazda reached 100,000 vehicle sales so soon in the sales year.
The all-new 2013 Mazda CX-5 compact crossover SUV, named "2012 Crossover of the Year" from Autobytel and an IIHS "Top Safety Pick" is already a popular choice for customers. In its second full month of sales, 3,521 vehicles were sold in April. Mazda 6 sales are up 38.3 percent versus last year with 3,780 vehicles sold.
Mazda's SKYACTIV® TECHNOLOGY, the brand's engineering-focused philosophy toward improving all-around vehicle efficiency, is already demonstrating strong sales through its fitment in the 2012 Mazda3 (up to 40 MPG highway) and the all-new CX-5 (highest highway (35 MPG), and best combined (29 MPG), fuel economy of any SUV sold in the U.S.). Mazda's total SKYACTIV® TECHNOLOGY sales for April account for 25 percent of total sales for the month.

Rounding out April sales for the North American market, Mazda Motor de Mexico (MMdM) reported its April sales of 1,849 vehicles, down 15.0 percent versus April of last year.

Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

	Month-To-Date				Year-To-Date

	Apr	Apr	%	% MTD	Apr	Apr	%	% YTD
	2012	2011	Change	DSR	2012	2011	Change	DSR

Mazda2	1,048	1,368	(23.4)%	(13.8)%	8,312	5,217	59.3%	60.9%
Mazda3	8,508	8,584	(0.9)%	11.5%	42,218	34,143	23.7%	24.9%
Mazda5	942	1,370	(31.2)%	(22.6)%	4,883	8,494	(42.5)%	(41.9)%
Mazda6	3,780	2,734	38.3%	55.5%	21,665	11,965	81.1%	82.9%
MX-5 Miata	692	659	5.0%	18.1%	2,146	1,975	8.7%	9.7%
RX-8	17	92	(81.5)%	(79.2)%	79	291	(72.9)%	(72.6)%
CX-5	3,521	-	N/A	N/A	7,507	-	N/A	N/A
CX-7	1,388	2,873	(51.7)%	(45.6)%	8,667	10,994	(21.2)%	(20.4)%
CX-9	1,523	2,750	(44.6)%	(37.7)%	7,553	11,315	(33.2)%	(32.6)%
Tribute	87	208	(58.2)%	(52.9)%	499	803	(37.9)%	(37.2)%

Total Vehicles

CARS	14,987	14,807	1.2%	13.9%	79,303	62,085	27.7%	29.0%
TRUCKS	6,519	5,831	11.8%	25.8%	24,226	23,112	4.8%	5.9%

TOTAL	21,506	20,638	4.2%	17.2%	103,529	85,197	21.5%	22.7%


MEMO:

IMPORT CAR	11,207	12,073	(7.2)%		57,638	50,120	15.0%
IMPORT TRUCK	6,432	5,623	14.4%		23,727	22,309	6.4%
IMPORT TOTAL	17,639	17,696	(0.3)%		81,365	72,429	12.3%

DOMESTIC CAR	3,780	2,734	38.3%		21,665	11,965	81.1%
DOMESTIC TRUCK	87	208	(58.2)%		499	803	(37.9)%
DOMESTIC TOTALS	3,867	2,942	31.4%		22,164	12,768	73.6%
Selling Days	24	27			101	102

Mazda3 SKYACTIV Sales	5354
% of Total Mazda3	63%
% of Total Sales	25%